Marketing Automation Manager

Location: Stroud / Hybrid

Salary: Depending on experience

Contract: Permanent / Full‑time

Reports: Digital Marketing Executive - CRM

About The Role

We’re looking for a hands‑on Marketing Automation Manager whose primary responsibility is technical execution in Salesforce Marketing Cloud — building, optimising, and maintaining automated journeys and email communications.

Your core focus is to be the technical automation lead: owning journey build, data structures, logic, triggers, segmentation, and multichannel execution. You will ensure Ecotricity delivers timely, relevant, high‑quality communications across the customer lifecycle.

You will also play a supporting role in lifecycle growth — contributing insight, optimisation ideas, and data‑led recommendations. This role is for someone who loves building, solving technical challenges, and making automation work harder.

What You’ll Do

• Marketing Automation & Journey Build (Primary Responsibility)
• Build, test, and optimise multichannel automated journeys in SFMC Journey Builder across acquisition, onboarding, engagement, retention, save, and win‑back.
• Create and maintain Data Extensions, segmentation logic, entry criteria, decision splits, and exit rules.
• Implement personalisation, dynamic content, predictive scoring, and automation to improve relevance and performance.
• Integrate behavioural triggers, customer service events, product triggers, and real‑time signals — not just email.
• Maintain and evolve templates, content blocks, and personalisation rules.
• Uphold high standards of QA, testing, and data governance.
• Email Planning, Build & Delivery
• Deliver the day‑to‑day email plan in partnership with the CRM Executive.
• Build emails using HTML/CSS, templates, dynamic content, and personalisation rules.
• Execute segmentation and audience selection for campaigns and automated sends.
• Manage end‑to‑end campaign setup: data selection, audience checks, QA, approvals, and deployment.
• Ensure all sends follow best practice for deliverability, accessibility, compliance, and brand consistency.
• Monitor performance and make recommendations to improve engagement and conversion.
• Lifecycle Support
• Identify execution‑level opportunities to improve retention, churn rate, CLV, and customer progression.
• Provide insight and optimisation ideas to support lifecycle planning.
• Contribute to prioritisation of journey improvements through strong execution and data‑led recommendations.
• Support the development and optimisation of existing journeys such as Recommend a Friend.
• Cross‑Functional Collaboration
• Partner with Customer Service to ensure journeys support a first‑class customer experience and BAU communications.
• Work with Brand, Creative and Content teams to ensure communications are engaging, accessible, and aligned to brand.
• Collaborate with Product teams to integrate product triggers and support product adoption.
• Work with colleagues across the Green Britain Group to share insight and align lifecycle approaches.
• Support Digital and UX teams on top‑of‑funnel conversion journeys and behavioural triggers.
• Work with the B2B marketing team to ensure communications are aligned and CRM issues are surfaced.
• Governance, Quality & Best Practice
• Ensure all communications are compliant, accessible, and aligned with Ecotricity’s values.
• Champion a culture of test‑and‑learn, experimentation, and continuous improvement.
• Maintain high standards of data governance and operational excellence.
• Maintain quality control of SFMC data.

About You

You’re a marketing automation specialist first and foremost — someone who loves building journeys, solving technical challenges, and making automation work harder.

You think beyond the channel, bringing ideas and insight that help improve customer experience, acquisition, and retention — but your strength is execution, not strategy ownership.

Essential Technical Experience

• 2+ years hands‑on experience building automated journeys in Salesforce Marketing Cloud
• Strong experience with Journey Builder, Email Studio, Automation Studio, Contact Builder
• Ability to build and maintain Data Extensions, segmentation logic, entry criteria, and decision splits
• Strong understanding of HTML/CSS for email build
• Experience with dynamic content, personalisation, and behavioural triggers
• Experience with QA, deliverability, accessibility, and compliance
• Confidence working with data, segmentation, and behavioural insight
• Understanding of GDPR, consent management, and data governance

Nice to Have

• Experience in the energy sector or another regulated industry
• Experience with AMPscript, SQL, or advanced personalisation
• Experience with app messaging, push notifications, or in‑product messaging
• Experience supporting top‑of‑funnel conversion journeys

Practical Skills Test Requirement

Shortlisted candidates will complete a practical SFMC task (journey build or email build) to demonstrate hands‑on capability. This ensures candidates have the technical depth required for the role.

What's in it for you…

• Healthcare plan, life assurance and generous pension contribution
• Volunteering Day
• Hybrid Working
• Various company discounts (including shops, gyms, days out and events)
• Holiday of 25 days (plus bank holidays) & ability to buy/sell days
• Cycle to work scheme, car‑pooling and onsite parking available

Flexibility statement

The fast moving nature of the business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to utilise our people in the best possible way at all times and helps our colleagues to make the best contribution in a changing environment.

Ecotricity is an equal opportunities employer and is committed to providing equality for all.

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