Marketing Manager – Livo Pool

About Livo Livo was born with the mission to improve healthcare globally through cutting edge technology, and that has always been our North Star since we deeply believe health is the most important asset we all have as individuals. We launched our nursing shift marketplace in Spain to support healthcare institutions with their staffing needs, matching institutions with healthcare professionals interested in extra work, and adding transparency, flexibility and convenience for both sides. Our vision is to radically transform the way healthcare institutions hire, retain and manage talent, while empowering healthcare professionals with more tools, flexibility, money and recognition.

Livo is building the AI-powered operating system for the healthcare workforce. We operate at the intersection of HR Tech, marketplaces, and applied AI, tackling one of healthcare’s hardest problems: getting the right healthcare professionals into the right shifts at the right hospitals.

Livo Pool is our marketplace. It connects healthcare professionals with hospitals, matching open shifts with available, qualified professionals across Spain, Italy, and Poland. Today, we’ve grown the Pool to 50,000 registered healthcare professionals and 200 hospitals across those three markets.

About the Role Livo Pool works because both sides show up: hospitals with shifts to fill, and healthcare professionals ready to take them. We’re looking for a Marketing Manager to own the acquisition and activation engine for both sides of the marketplace, turning strangers into registered, active professionals, and prospects into live hospital accounts.

You’ll report to the Head of Marketplace. You’ll be the person who understands each segment’s real motivations, not just their demographics, and who builds the campaigns, messaging and funnels that convert. You’re expected to test, measure and ship, not present decks. To be clear on scope: this isn’t a pure campaign‑execution role, a brand/communications role disconnected from growth, or a reporting role without decision‑making power over segmentation and messaging.

Ready to own the growth engine of a two‑sided marketplace? Let’s talk.

What You’ll Be Doing

Becoming the expert: getting to know both sides of the marketplace inside out, healthcare professionals and hospitals/centers, their motivations, objections and behavior.

Defining the ICP: identifying and validating the ideal customer profile for each marketplace segment.

Building real segmentation: grouping users by behavior and motivation, not just demographics, and turning that into a framework the whole team can act on.

Designing differentiated campaigns: running messaging and campaigns tailored to each segment, not one‑size‑fits‑all.

Owning the funnel end‑to‑end: optimizing conversion from awareness to acquisition to activation, on both sides of the marketplace.

Running on data, not intuition: using experimentation to iterate on segmentation and messaging, with every decision backed by a test or a number.

Partnering with Product, Growth and Ops: aligning marketing work with the business metrics that matter, not with marketing metrics in isolation.

Hitting the first 6–12 month milestones: shipping a validated ICP per segment, live and actionable segmentation across campaigns, segment‑targeted messaging in production, and a measurable improvement in funnel conversion against a defined baseline.

What We’re Looking For We’re looking for someone who’s shipped growth in the messy reality of an early‑stage startup, not just run campaigns from a brand playbook.

Experience:

+4 years of experience, ideally with a meaningful stretch at an early‑stage startup, not just corporate marketing.

Proven experience in acquisition/growth marketing for marketplaces or multi‑sided products.

Resolutive by default: takes ownership of a blocker end‑to‑end instead of escalating or waiting for direction. We’re not looking for someone who spots problems, but someone who ships fixes.

Fluency with data: able to define segmentation, read funnels, design experiments and draw conclusions without depending on other teams.

Customer obsession: talks to real users, hospitals and healthcare professionals, instead of designing from a desk.

Comfort with ambiguity: operates with high autonomy in a fast‑moving startup environment.

Clear communication: structured enough to simplify complexity for different stakeholders.

Bias to action: measured by conversion results, not campaigns shipped.

Fluent Spanish.

Nice to have:

Healthtech experience.

Experience using AI tools to accelerate research, segmentation or content generation.

What We Offer At Livo, we offer a unique opportunity to make a tangible impact in the healthcare space. You’ll play a pivotal role in scaling our marketplace, working alongside passionate people driven to make a difference.

High Growth: work in a dynamic, fast‑paced environment with countless opportunities for personal and professional development.

Competitive salary package: reflecting your experience and expertise, ensuring you’re rewarded for your hard work and dedication.

Meaningful equity package: we want team members to own a relevant part of the business, a key driver to fully buy into the equity story and the change we’re trying to promote in the world, with the corresponding economic upside.

Ownership at the highest level: this is one of the few roles at Livo with true end‑to‑end accountability for a core business line.

Impact: help solve one of healthcare’s most critical issues, the healthcare professional talent shortage, and make a real‑world impact on healthcare providers and patients alike.

Cool & vibrant offices: very well located offices at the heart of Barcelona in Paseo de Gracia, with plenty of natural light, great views and spacious, cool vibes.

Culture: strong culture with an emphasis on ownership, impact and ambition, coupled with the determination to build something meaningful while enjoying the journey.

Interview Process Our hiring process is designed to assess both your skills and cultural fit with our mission‑driven team:

Call with Ricardo (CoS): initial conversation to assess motivation, culture fit and salary expectations.

45‑minute interview with the CEO (Carlos).

60‑minute case study presentation on marketplace strategy (5 days to prepare), presented to a cross‑functional panel (Marketing, Sales/AM, Ops and Product leads).

30‑minute final interview with the leadership team.

Offer.

P.S. You can learn more about us at www.getlivo.com.

#J-18808-Ljbffr