Head-Marketing

Role Overview

This is a full-stack marketing role responsible for building brand, driving awareness, and generating high-quality leads through content, social media, and campaigns.

Key Responsibilities

Develop and execute content strategy across platforms (LiinkedIn, Instagram, YouTube, WhatsApp, Website)

Create educational and engaging content aligned with advisory-led approach

Manage social media channels and improve reach, engagement, and consistency

Plan and execute lead generation campaigns (organic + paid)

Work on branding initiatives including campaigns, messaging, and storytelling

Collaborate with design and sales teams for campaign execution

Track performance metrics (CPL, CTR, engagement, conversion)

Requirements

5 - 8 years of experience in digital marketing or content marketing

Strong understanding of social media platforms and content formats

Ability to simplify complex topics into clear, engaging content

Experience in performance marketing or lead generation is a plus

Data-driven approach to campaign optimization

Success Metrics

Lead volume and cost per lead

Social media growth and engagement rates

Content performance (views, shares, retention)

Conversion from marketing to sales pipeline

Location

Shollinghanallur, Chennai

Work Type

Work from the office