Senior Product Manager - Core Platform

Verifast is an all-in-one identity verification platform trusted by property managers, lenders, brokers,

and underwriters across the US and Canada. With hundreds of workflows and human-powered

customer support, Verifast improves application efficiency by 90% while reducing false positives and

negatives. Transparency across the platform differentiates Verifast from its competitors and has

resulted in an industry-leading reputation for trust.

Mission of the Role

The mission of the Sr Product Manager is to shape product strategy, simplify a mature platform,

champion AI-driven innovation, and become a true partner to engineering. You will drive the

discovery, development, and delivery of high-impact product solutions that accelerate company

growth and deliver exceptional user value.

Key Outcomes

1. Product-Market Fit Expansion – Launch and iterate on features that measurably improve user adoption, retention, and client outcomes.
2. Product Simplicity – Reduce product complexity by streamlining workflows, eliminating unnecessary functionality, and creating intuitive user experiences that improve adoption and satisfaction.
3. Business Impact – Drive key metrics such as revenue growth, activation rates, marketing, and leadership.
4. Execution Excellence – Deliver product initiatives on time with clear prioritization and minimal rework.
5. Customer-Centric Innovation – Continuously validate ideas through user feedback, data, experimentation.

Key Characteristics for Success

1. Extreme Ownership – Takes full responsibility for product outcomes, not just outputs.
2. Strategic Thinking – Connects product decisions to business goals and long-term vision.
3. Systems Thinker – Naturally simplifies complex products and processes rather than adding unnecessary functionality.
4. AI Product Mindset – Understands how AI can meaningfully improve products and has experience bringing AI-powered capabilities from concept to production.
5. Customer Obsession – Deeply understands user needs and advocates for them relentlessly.
6. Data-Driven Decision Making – Uses metrics, experimentation, and insights to guide priorities.
7. Execution Bias – Moves quickly, tests often, and iterates without over-perfection.

Key Responsibilities

• Own the product vision, strategy, and roadmap aligned with company objectives.
• Lead product discovery through user research, data analysis, and market insights.Throughly understand clients needs and expected outcomes.
• Prioritize features and initiatives based on impact, effort, and strategic alignment.
• Evaluate product opportunities through the lens of customer outcomes, ensuring new functionality solves meaningful problems rather than adding unnecessary features.
• Collaborate closely with engineering, design, and go-to-market teams to deliver high-quality products.
• Partner closely with Engineering leadership to ensure sprint readiness, remove delivery blockers, and maintain a healthy, prioritized backlog.
• Simplify existing product workflows by identifying friction, reducing complexity, and improving usability across the platform.
• Identify, prioritize, and deliver AI-powered product capabilities that improve customer workflows, automate manual tasks, and enhance decision-making.
• Vet potential integration partners from a business and technical perspective. Manage those on-going relationships from scoping, integrating and managing performance and continuous partnership evolution.
• Define and track key product metrics, using data to inform decisions and iterate quickly.
• Drive experimentation (A/B testing, MVPs) to validate hypotheses and reduce risk.
• Communicate product plans, progress, and outcomes to stakeholders and leadership.
• Continuously identify opportunities to improve user experience and business performance.

Qualifications & Experience

• 7+ years of Product Management experience with at least 3 years leading complex B2B SaaS products.
• Proven track record of simplifying complex products and improving customer workflows.
• Demonstrated experience building, launching, or scaling AI-powered product capabilities beyond using AI as a personal productivity tool.
• Strong experience partnering with Engineering to prioritize work, define sprint-ready requirements, and balance customer needs with technical constraints.
• Experience making product prioritization decisions based on customer value, business impact and engineering effort.
• Strong analytical skills with experience using product metrics, experimentation and customer research to drive decisions.
• Experience evaluating build-versus-buy decisions and managing third-party technology integrations.
• Startup or high-growth company experience with a history of thriving in fast-paced, ambiguous environments.
• Experience in Multifamily PropTech, Property Management Software, Tenant Screening, Identity Verification, Fraud Prevention, Financial Services, or a closely related domain is strongly preferred.
• Bonus: Experience with Jobs-to-be-Done, Outcome-Driven Innovation, or similar customer-centric product frameworks.

Role is reporting to the VP of Product

Verifast is Head Quartered in Toronto, Ontario

Role is full-time, Hybrid or Remote

Salary is based on experience: $110,000 to $160,000 USD

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