National Director of Sales & Marketing

NATIONAL DIRECTOR OF SALES & MARKETING MasterBUILT® Hotels develops, builds, manages and invests in best‑in‑class, select service hotels across Canada. MasterBUILT lives and breathes hospitality, developing more ground‑up hotels than any other company in North America. As a Platinum winner of Canada’s Best Managed Companies, MasterBUILT believes in investing in the development of talented people with a passion for delivering exceptional results and a desire to learn and grow.

HELLO ABOUT THE ROLE MasterBUILT Hotels is seeking a dynamic National Director of Sales & Marketing to lead our sales and marketing strategy across the company and its portfolio of owned and/or managed properties. This role focuses on driving revenue growth, increasing Average Daily Rate (ADR), and supporting hotel General Managers in achieving their financial and operational goals. RESPONSIBILITIES Develop and implement the annual corporate strategic sales and marketing plan to support organizational objectives and key results (OKRs), including pricing recommendations, product positioning and revenue forecasting.

Lead and participate in the annual department budget process to support OKRs and maintain operations within the department. Develop and implement hotel marketing plans to achieve target financial positioning for the portfolio, including pricing, sales targets, target groups and revenue forecasting. Track and report key sales and marketing metrics/analytics for corporate and the portfolio to identify performance opportunities or cost control measures.

Monitor hotel performance and proactively act when business levels fall below budget or are forecasted to decline, creating action plans for short‑ and long‑term revenue solutions. Act as a key member of the leadership team, providing strategic insight into market trends, growth opportunities and revenue optimization. Provide overall leadership and guidance to the team, overseeing performance and development.

Mentor and align high‑performing Sales and Marketing teams under a unified revenue strategy, fostering accountability, collaboration and shared focus on growth. Facilitate cross‑functional collaboration with operations, sales, marketing and revenue teams to ensure alignment on initiatives and outcomes. Oversee development, implementation and maintenance of department programs, processes and procedures, including training at the hotel level.

Provide insight into trends to support executive and senior leadership decision‑making, and action‑planning and execution within the team. Foster a culture of creativity, experimentation and forward‑thinking within the marketing team, all focused on revenue generation. Ensure a cohesive approach between sales, marketing and revenue management to maximize financial results.

Oversee the development and execution of marketing and sales activities for the portfolio to maximize sales during market entry, peak periods and stimulate off‑peak periods. Oversee the preparation of sales and marketing campaigns for the company and its portfolio to maximize marketing ROI. Support revenue managers and hotel general managers to optimize pricing, inventory and distribution strategies.

Represent corporate and hotels professionally in community and industry organizations and events, and coordinate these activities as required. QUALIFICATIONS Minimum 8–10 years of progressive experience in hotel sales, marketing or revenue management, with experience leading multi‑property teams. Proven ability to develop and execute innovative marketing campaigns.

Demonstrated knowledge and understanding of the hotel landscape, revenue strategies and distribution channels. Bilingual in French and English is an asset. Proficient with Microsoft Office (Outlook, Word, Excel, PowerPoint).

Experience with CRM tools (MailChimp, HubSpot, Salesforce) and analytics tools. MISSION CRITICAL COMPETENCIES Demonstrated business and financial acumen and ability to translate business priorities into strategic initiatives. Leadership skills – strategic planning, gaining and sustaining buy‑in, coaching and mentoring, team building and training.

Success as a persistent sales hunter and closer. Ability to effectively execute and manage projects and competing priorities, holding self and others accountable. Proactive and creative approach to identifying needs and solutions, acting independently.

Strong business and creative writing and reporting skills. Strong communication, interpersonal and presentation skills; ability to collaborate with stakeholders at all levels. Exceptional dispute management and negotiation skills.

Planning, research and data analysis skills. Ability to demonstrate being both a leader and a team player. Strong attention to detail.

Positive attitude with a sense of humour. DESIRED EDUCATION Bachelor’s degree in business or hospitality management – considered an asset. WORKING CONDITIONS Willingness to work a flexible schedule.

Willingness to travel extensively; up to 20 % of time may involve travel across hotel properties. May require weekend and evening work as determined by executive management. MASTERBUILT OFFERS A corporate culture that our employees describe as entrepreneurial, results‑focused, relationship‑oriented, supportive of growth & learning, collaborative, empowering and fun.

An opportunity to apply creativity and become a trend‑setter. A flexible benefits package that recognizes various personal/family situations. A rewarding culture to maintain and add value to.

A supportive management team that walks the talk. A cooperative management team that is strategic and forward‑thinking. TO APPLY To apply send all resumes to https://masterbuilthotels.bamboohr.com/careers/940.

We thank all applicants for their submissions, but only those deemed qualified by our hiring manager will be contacted. No phone calls please. #J-18808-Ljbffr