Director of Sales

Pelmen Foods is a Toronto-based frozen food manufacturer behind Pelmen Perogies, Holy Perogy!, and BigYum, private label and other licensed brands — sold across major Canadian retailers (Loblaws, Sobeys, Metro, Walmart, Costco), foodservice, and growing US retail accounts. We're looking for a Director of Sales to lead our broker network and key customer relationships across Canada and the US, and drive the next stage of our growth. What You'll Do Own execution of our annual sales plans and revenue objectives across Canada and the US.

Manage strategic relationships with national and regional retailers, distributors, wholesalers, and foodservice partners. Lead and manage our broker network — setting objectives, running business reviews, and holding partners accountable. Own the trade spend budget: drive ROI on promotions, pricing, and deal structures.

Build and maintain accurate sales forecasts by customer, product, and channel, working with operations and finance. Partner with our creative and operations teams on new product launches and sell-in. Represent Pelmen at trade shows, line reviews, and key account meetings.

Report directly to the President & CEO with regular visibility into performance, risks, and opportunities. What You Bring 15+ years of progressive sales experience in CPG/food manufacturing, with hands‑on broker management in Canada and/or the US. A track record with major Canadian grocery retailers (Loblaws, Sobeys, Metro, Walmart) and ideally US retail (Costco, Sam's Club, Walmart, Target, Kroger).

Strong commercial chops — trade spend, pricing, P&L thinking, forecasting. Comfort working in a fast‑paced, founder‑led environment where things move quickly. Comfortable with sales tech and CRM tools.

Willingness to travel to the US. Foodservice and/or frozen food category experience are a plus. Why Pelmen Foods This isn't a maintenance role.

You'll inherit an established broker network and customer base — but the next chapter is yours to build: US expansion, new product launches, scaling trade strategy. Direct access to leadership, real ownership, and a portfolio with serious momentum. #J-18808-Ljbffr