Area Director of Business Development - Hospice

Are you a healthcare sales leader with a proven track record of driving referral growth, leading high-performing teams, and building strategic partnerships? We’re seeking an experienced Area Director of Business Development to lead sales strategy and manage a team of business development professionals across a defined hospice territory. This high-impact role reports directly to the Area Vice President of Business Development and is responsible for driving census growth, optimizing sales performance, and developing new business opportunities in alignment with organizational goals.

Lead and mentor a team of business development representatives, including hiring, onboarding, coaching, and performance management Develop and implement territory-specific sales strategies to meet or exceed census growth and admission targets Identify and cultivate referral sources through community engagement, physician relationship building, facility partnerships, and outreach Analyze sales data, market trends, and referral patterns to improve effectiveness and strategy Provide regular field coaching, joint sales calls, and ongoing professional development to your team Represent the company at community events, industry conferences, and partner meetings to promote brand awareness and referral relationships Monitor compliance with sales methodologies, performance metrics, and regulatory requirements Bachelor’s degree required (Healthcare Administration, Business, Marketing, or related field preferred) Minimum 3 years of direct sales experience in the healthcare service industry (Hospice, Home Health, DME, Palliative Care, or Post-Acute preferred) ~1+ years of healthcare sales leadership experience required ~ Proven ability to lead teams, exceed sales quotas, and build lasting referral partnerships ~ Experience using CRM systems, referral tracking software, and Microsoft Office (Excel, PowerPoint, Outlook) ~ Valid driver’s license and auto insurance (travel required across assigned territory) Ability to travel routinely within the area to conduct field visits, training, and partner development (up to 75%) We Offer: Benefits for All Associates (Full-Time, Part-Time & Per Diem): ~ National & Local Recognition Programs ~ Additional Full-Time Benefits: Medical, Dental, Vision Insurance Mileage Reimbursement or Fleet Vehicle Program Generous Paid Time Off + 7 Paid Holidays Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care) Free Continuing Education Units (CEUs) Company-paid Life & Long-Term Disability Insurance We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states. Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis. Our nationwide reach is powered by a family of trusted brands that include: Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon Home health care: Heartland Home Health Advanced illness management: Illumia Health With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.