Head of Commercial Marketing

Head of Commercial Marketing We are looking for a strategic commercial leader to drive the transformation of Plantations & Purple Patch Farms from a commodity-led plantation business into a premium, market-led agri enterprise. This is not a conventional marketing role. This is a high-impact commercial leadership mandate focused on: ✔ Price realization ✔ Premium market positioning ✔ Specialty coffee & branded produce growth ✔ Channel-wise revenue strategy ✔ Plantation-to-market value creation Reporting To: Executive Director About Us Nestled in the Western Ghats , Plantations is pioneering a biodiversity-driven polyculture ecosystem integrating: • Specialty Coffee • Cocoa & Tea • Mangosteen • Avocados • Rambutan • Grapefruit • Premium strawberries & greens through Purple Patch Farms We believe the future of agriculture lies in sustainable agroforestry, premium quality, traceability, and direct market relationships.

Key Responsibilities ☕ Commercial & Revenue Leadership • Own price realization across all product categories • Build differentiated pricing strategies across: – Traders & Wholesalers – Modern Retail – HoReCa – Specialty Coffee Buyers & Chains ☕ Specialty Coffee & B2B Growth • Build relationships with roasters, importers, specialty buyers & coffee chains • Position coffee as estate-specific, traceable & consistent in cup profile • Lead crop narratives, sample dispatches & contract negotiations Brand Storytelling & Digital Growth • Build premium origin stories around Western Ghats plantation heritage • Drive digital marketing & brand storytelling across B2C and premium B2B channels • Develop authentic packaging and communication reflecting sustainability, biodiversity & plantation authenticity • Scale online brand visibility through content, storytelling, partnerships & premium positioning Cross Functional Leadership • Work closely with plantation operations, supply chain & buyers • Lead market visits, buyer education & strategic partnerships • Act as the external voice of the company across markets and institutions. Ideal Candidate ✔ 8- 12 years experience in: Agri commodities | Fresh Produce | Food Exports | Specialty Coffee ✔ Strong exposure to: • Commercial negotiations • Estate/farm environments • Premium food or agri brands • Revenue-led market development ✔ Comfortable operating across: Plantations | Markets | Boardrooms ✔ A long-term value builder who respects land, labour & legacy. If this resonates with your experience or someone in your network, we’d love to connect. #Hiring #CommercialMarketing #AgriBusiness #SpecialtyCoffee #FoodExports #PlantationBusiness #MarketingLeadership #CoffeeIndustry #PremiumBrands #Sustainability #WesternGhats #D2C #BrandStrategy #FreshProduce #LeadershipHiring