VP Marketing

Responsibilities

• Define and execute Signal AI's global marketing strategy aligned to business objectives.
• Build an integrated marketing organisation that connects brand, campaigns, product marketing, field marketing and content into a single commercial strategy.
• Establish marketing planning, prioritisation and operating rhythms across the business.
• Partner closely with Revenue Leadership to ensure marketing is accountable for pipeline generation and revenue outcomes.
• Lead, coach and develop high-performing marketing leaders.
• Own Signal AI's demand generation strategy across the entire customer journey.
• Design scalable, multi-channel programmes that generate qualified pipeline across enterprise accounts.
• Develop Account-Based Marketing (ABM) strategies alongside Sales to engage strategic customers.
• Build sophisticated lifecycle marketing programmes that improve conversion across every funnel stage.
• Optimise digital acquisition, paid media, organic growth, email marketing, partnerships and outbound support.
• Create measurement frameworks that continually improve campaign performance and marketing ROI.
• Establish clear marketing KPIs focused on pipeline contribution, revenue influence, customer acquisition efficiency and return on investment.
• Use data, experimentation and customer insights to optimise performance.
• Work closely with Revenue Operations to improve lead management, attribution, forecasting and reporting.
• Ensure marketing investment is directed towards the highest-impact growth initiatives.
• Partner with Product Marketing to strengthen positioning and go-to-market execution.
• Collaborate with Content Marketing to develop campaigns that educate buyers and accelerate demand.
• Work with Field Marketing to deliver integrated regional and industry programmes.
• Support Customer Success with expansion and customer advocacy initiatives.
• Partner with Talent Acquisition and People teams on employer brand where appropriate.

Qualifications

• Significant experience leading B2B SaaS marketing organisations, ideally within enterprise software or AI.
• Proven success building demand generation engines that consistently deliver pipeline and revenue growth.
• Deep understanding of modern B2B buying journeys and enterprise sales cycles.
• Strong experience with Account-Based Marketing (ABM), integrated campaign planning and lifecycle marketing.
• Experience partnering directly with Sales leadership to achieve shared commercial goals.
• Excellent understanding of marketing analytics, attribution, forecasting and performance optimisation.
• Experience managing senior marketing leaders and scaling high-performing teams.
• Strong executive presence with the ability to influence across the organisation.

Hard Skills

• Demand Generation
• Lifecycle Marketing
• Campaign Performance Measurement
• Marketing KPIs Establishment
• Digital Acquisition
• Email Marketing
• Attribution
• Forecasting
• Revenue Growth Strategies
• Customer Journey Optimization

Soft Skills

• Executive Presence
• Influencing Skills
• Coaching and Development
• Collaboration
• Strategic Thinking

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