Vice President – D2C & Marketplaces

Role Overview:

The Vice President - D2C & Marketplaces will own the complete P&L, growth strategy, and execution of myTrident's digital commerce business across the brand website and leading marketplaces.

This leadership role requires a blend of strategic thinking, digital expertise, commercial acumen, customer obsession, and operational excellence. The incumbent will be responsible for driving revenue growth, profitability, customer acquisition, retention, marketplace excellence, and building a high-performing digital commerce organization.

Purpose & Impact of Your Role:

Business & P&L Ownership

• Own end-to-end revenue, profitability, and growth targets for D2C and Marketplace channels.
• Develop and execute annual and long-term business plans aligned with company objectives.
• Drive sustainable growth while optimizing contribution margin and customer lifetime value.
• Establish channel-wise growth roadmaps and performance scorecards.

D2C Business Leadership

• Lead the growth and optimization of myTrident's website and digital commerce ecosystem.
• Drive traffic, conversion, repeat purchases, and customer retention.
• Enhance customer experience through personalization, merchandising, loyalty initiatives, and seamless user journeys.
• Collaborate with product, technology, supply chain, and marketing teams to improve business performance.

Marketplace Strategy & Growth

• Define and execute channel strategies across Amazon, Flipkart, Myntra and other relevant platforms.
• Build strategic relationships with marketplace partners and senior stakeholders.
• Drive assortment expansion, visibility, advertising effectiveness, and category leadership.
• Lead annual business planning, negotiations, growth investments, and joint business plans with marketplaces.

Digital Marketing & Customer Growth

• Partner with the marketing team to drive customer acquisition, retention, and engagement.
• Optimize ROI across performance marketing investments.
• Leverage data analytics to improve CAC, ROAS, conversion rates, and customer lifetime value.
• Develop strategies for CRM, loyalty, retention, and personalization.

Merchandising & Assortment Planning

• Drive category growth through data-driven assortment planning.
• Identify emerging trends, customer preferences, and whitespace opportunities.
• Optimize pricing, promotions, and product visibility across channels.
• Collaborate closely with merchandising and product teams on product launches and growth initiatives.

Operations & Supply Chain Excellence

• Ensure superior fulfillment, inventory management, demand planning, and customer service standards.
• Improve service level metrics including availability, delivery timelines, ratings, reviews, and returns management.
• Build scalable operating processes to support rapid growth.

Data & Analytics

• Establish KPI-driven business management practices.
• Utilize data to generate actionable business insights.
• Create dashboards for sales, profitability, customer metrics, and operational performance.
• Drive a culture of experimentation, testing, and continuous improvement.

Team Leadership

• Build, mentor, and lead a high-performing digital commerce organization.
• Develop strong leadership capabilities within the team.
• Foster a culture of accountability, innovation, agility, and customer-centricity.
• Work cross-functionally with marketing, product, finance, technology, supply chain, and customer experience teams.

Experience & Qualifications:

• Bachelor’s degree in business, Commerce, or related discipline.
• MBA from a premier business school preferred.
• 12-18+ years of experience in digital commerce, D2C, marketplaces, e-commerce, or consumer internet businesses.
• Proven experience leading large-scale D2C and marketplace businesses.
• Strong P&L management experience with significant revenue ownership.
• Experience in consumer goods, retail, lifestyle, home furnishings, fashion, FMCG, or digital-first brands preferred.
• Demonstrated success scaling high-growth digital businesses.