Valeda Sales and Marketing Director Europe - Alcon Pharma

Overview

As European Director for Valeda, you will define and drive the European commercial strategy, leading a cross-country team to accelerate adoption and sustainable growth. You will align sales, activation, marketing, and market access into a integrated commercial engine across Europe, translating regional priorities into country plans. You’ll manage performance, budgets, and resource allocation while building a high-performing, customer-focused organization.

This role offers strategic influence across markets and significant impact on patient access and device adoption.

• Lead and align the European Valeda commercial organization against priorities, targets and standards
• Oversee performance metrics: pipeline, forecast, installed-base productivity, treatment utilization, and country action plans
• Partner with IMG Marketing to translate regional strategy into country campaigns and activations
• Collaborate with Market Access to support access pathways and reimbursement planning
• Engage country leaders, strategic accounts, key customers, and cross-functional partners to accelerate growth
• Allocate resources and investments to high-value opportunities with financial discipline
• Develop and execute the European sales and marketing strategy aligned with regional priorities
• Own revenue, growth, market development and adoption objectives across Europe
• Lead annual operating plans, budgeting, forecasting, territory design, and business reviews
• Establish KPIs for pipeline, device placements, activation and conversion
• Identify growth opportunities and correct performance gaps by country and segment
• Demonstrate commercial and financial discipline, with P&L management as a strong advantage
• Lead a dispersed team of 15+ across Valeda Sales, Hunter roles, Activation Managers and Inside Sales
• Recruit, onboard, coach and develop talent; build succession plans
• Create a high-performance culture focused on customer impact, accountability, collaboration, inclusion and speed
• Ensure clear handoffs between lead generation, acquisition, installation and post-install activation
• Manage performance, address gaps promptly and recognize contributions
• Build senior relationships with key opinion leaders, clinic owners, administrators and stakeholders
• Represent Valeda at European congresses and customer engagements
• Act as principal commercial partner to IMG Marketing for positioning, campaigns, demand-generation and sales-enablement materials
• Lead execution of marketing plans in countries, adapting to local priorities
• Ensure alignment among IMG Marketing, country marketing, field teams and Medical Affairs
• Monitor campaign impact and use insights to improve future plans
• Collaborate with Market Access to support access strategies and implementation plans
• Provide insights to strengthen local value propositions and access planning
• Prioritize markets and initiatives based on potential, feasibility and readiness
• Support longer-term plans for broader patient access, reimbursement or funding pathways
• Ensure compliance with Alcon policies, quality standards, codes and regulatory requirements
• Drive forecast accuracy, CRM discipline, pipeline transparency and timely reporting
• Monitor market dynamics, competitive activity and execution risks
• Optimize investment and resource deployment for productivity and profitability
• Ensure activities comply with policies and regulatory requirements

• Bachelor in business, marketing, life sciences, healthcare or related field; advanced degree preferred
• Minimum of 10 years progressive experience in the medical device industry
• Proven leadership experience across multiple countries or regional matrix
• Track record of building commercial strategy and translating it into in-market growth
• Fluency in English and at least two additional European languages
• Strong commercial acumen, strategic thinking, communication, influencing and stakeholder-management
• Ability to lead through complexity, prioritize decisively and maintain execution discipline in a fast-evolving environment
• Willingness and ability to travel up to 70%+
• P&L management, budgeting and profitability experience preferred
• Experience launching or scaling innovative medical technologies in Europe
• Ophthalmology, retina, therapeutic device or related field experience (preferred)
• Experience with regional or global marketing teams on country-level campaigns
• Exposure to European market access, reimbursement, health economics or funding pathways (preferred)
• Leadership of a mixed commercial organization including field sales and activation roles (preferred)

• leadership
• cross-functional collaboration
• stakeholder-management
• P&L management
• budgeting and forecasting
• CRM discipline and data-driven decision making