Trade Marketing Manager

Overview

In this role you will shape global go-to-market standards and tools for Arla’s Milk Based Beverages, driving in-store execution excellence across markets. You’ll build scalable frameworks and governance to improve visibility, availability and commercial impact, collaborating with cross-functional teams and local markets. You help markets adopt new ways of working through training, playbooks and pilot programs, while leveraging data to optimize asset investments and outcomes.

This is a strategic, high-impact position with broad international exposure and a chance to influence how we operate globally.

• Develop and evolve global strategies, standards, governance and asset management for coolers, displays and in-store execution across markets
• Build and deploy scalable trade marketing tools, frameworks and solutions to strengthen in-store execution and impact
• Drive cross-functional alignment across Commercial, Category, Procurement, Supply Chain, Finance and local markets
• Accelerate market adoption through capability building, training, playbooks, best-practice sharing and pilot programs
• Leverage performance data and insights to optimize asset investments, execution quality and business results

• Master degree in business, marketing, commercial management or a comparable field
• Minimum 5 years in Sales, Trade Marketing, Commercial Excellence or Customer/Shopper Marketing within a global FMCG organization; ideally from non-alcoholic beverages
• Experience from beverages or a category with mature cooler, display and point-of-purchase execution practices
• Experience in an international matrix organization, leading initiatives across countries and/or functions
• English proficiency; additional languages advantageous

• Enjoys building new ways of working and driving change
• Takes ownership and follows through
• Balances strategic thinking with hands-on execution mindset