Social Media Manager

Social Media Manager Location: Mumbai / Hybrid Experience: 3–5 years Employment Type: Full-time About the Role We are looking for a Social Media Manager to build and scale the app’s social presence through high-impact organic content, trend-first storytelling, creator collaborations, and community-led distribution. This role will be responsible for driving reach, engagement, shareability, and organic installs by creating a strong brand voice and consistent content engine across platforms like Instagram, YouTube Shorts, Twitter/X, and more. Key Responsibilities 1) Organic Social Growth (Core Ownership) Own the organic growth strategy across key platforms: Instagram (Reels + Stories) YouTube Shorts Twitter/X (community + conversations) LinkedIn (if relevant to positioning) Drive organic acquisition through content that delivers: high reach high shares/saves strong click intent and installs Build scalable content systems that grow consistently week-on-week. 2) Social Content Strategy & Calendar Build and manage a weekly/monthly content calendar aligned to: app categories and discovery sections trending formats seasonal and cultural moments key product launches and updates Create repeatable content series and formats to drive consistency and recall.

Ensure a strong mix of: trend-led content original IP formats community-first content product-led content (without being “salesy”) 3) Short-Form Video & Viral Storytelling Own content creation and direction for short-form videos optimized for: strong hooks in the first 1–2 seconds high retention and completion meme-ability and shareability Work with editors/creative producers to create: reels/shorts cutdowns and remixes reaction and commentary formats fast snackable explainers 4) Community Engagement & Social Listening Actively engage with the audience through: comments and replies DMs and community conversations interactive stories (polls, quizzes, Q&As) Monitor community sentiment and trends and respond quickly. Build two-way conversations to make the brand feel human and relatable. 5) Creator & Collaboration-Led Social Growth Collaborate with creators to produce high-performing content for social distribution. Coordinate with the Community/Creator team to amplify: creator-led trends app moments challenges and campaigns Identify creators for: collab posts story takeovers social-first series meme and trend adaptations 6) Social Performance Tracking & Reporting Track content performance and growth metrics such as: reach and impressions engagement rate shares/saves follower growth video watch time and completion rate Use insights to iterate on formats and improve output quality.

Share weekly reports with actionable learnings. 7) Brand Voice, Quality & Consistency Build and maintain a strong, consistent brand tone across platforms. Ensure content is: visually consistent aligned to brand guidelines culturally relevant safe and non-controversial Coordinate with moderation and community teams when needed. Other Tasks Build a “Trend Tracker + Hook Bank” for the brand Create a social playbook including: posting frequency guidelines response templates community engagement rules best performing format library Own social-first launches (feature drops, new categories, binge releases) Coordinate with App team to optimize: bio links / link-in-bio strategy app store messaging alignment UTM tracking and attribution (if available) Skills & Qualifications 3–5 years experience in social media, content marketing, or organic growth Strong understanding of: Instagram and short-form video growth internet culture and trends creator ecosystems community building through social Strong writing skills (captions, scripts, comments, community tone) Basic understanding of video editing workflows (to direct edits better) Comfortable with tools like: Meta Business Suite YouTube Studio Google Sheets scheduling tools (optional) Preferred Candidate Traits Trend-native and obsessed with what works on social High output + fast execution Creative with strong taste and attention to detail Strong community instincts and communication Data-aware and improvement-focused