Social Media Manager

Job Title- Social Media Manager Location - Netaji Subhash Place Experience - 6-7 years About MARS Cosmetics- MARS Cosmetics is a globally recognized beauty brand that thrives on innovation, diversity, and empowering individuals through high-quality beauty solutions. Headquartered in New Delhi, MARS Cosmetics is committed to offering groundbreaking products that meet the ever-evolving needs of consumers worldwide. What you’ll own: Build and grow our social presence across Instagram, YouTube and emerging platforms Define the brand’s visual language, tone of voice, and content systems from scratch Create and ship content every week — reels, carousels, BTS, tutorials, trend-led formats Spot beauty + culture trends early and execute while they’re still hot Lead end-to-end content creation — from ideation → shoot → edit → publish Work on launch campaigns, product videos, and photoshoots with internal teams and external creators Coordinate across marketing, product, and influencer teams to bring campaigns to life Own community — DMs, comments, replies (the unglamorous work that actually builds love) What we’re looking for: 6-7 years building social for a consumer brand (beauty/fashion/lifestyle preferred) Proven experience growing an account from 0 → meaningful scale (show us numbers + work) Strong aesthetic sense — you can instantly tell what looks premium vs average (and fix it) Ability to conceptualise and execute shoots, launch videos, and visual storytelling Hands-on with shooting and editing (CapCut / Premiere tools) Comfortable being on camera when needed Deep understanding of Instagram & YouTube content behaviour You think in hooks, formats, and storytelling — not just posts High ownership — you don’t wait for briefs, you create them Not for you if: You manage calendars and wait for direction You “plan” more than you execute You need agencies to get things done You follow trends but don’t understand why they work Key Skills Required: • Internet-oriented thinker with strong understanding of new audiences • Exceptional aesthetic sense and visual judgment • Proven ability to create or manage high-performing social content • Speed, ownership, and comfort with fast execution cycles • Deep interest in beauty, fashion, and digital culture • Ability to balance creativity with brand and business objectives