Social Media Account Manager

About Xtracut

Xtracut Systems Private Limited is a Chennai-based digital marketing and web development agency. We are a Google Partner, a Meta Business Partner and a Zoho Authorised Partner, working across healthcare, education, retail and D2C accounts on brand, content, performance and technology.

Job Summary

We are looking for a Social Media Account Manager who understands social media deeply—not just as a profession, but as an evolving digital ecosystem. The core of this role is ideation: spotting trends early, identifying their relevance to the brand, and turning them into reels or posts that can be effectively executed with the resources at hand. Equally important is accountability: you own the numbers on your accounts and are responsible for achieving the growth targets committed to the client each month.

Key Responsibilities

Performance and Goal Ownership

• Own the monthly KPIs on every account you handle — followers, reach, engagement, video views, leads
• Work to agreed monthly growth targets and track progress through the month, not at the end of it
• Review performance weekly and course-correct while there is still time in the cycle
• Flag any account trending below target early, with a recovery plan — not an explanation after the fact
• Justify content decisions with data: what worked, what did not, what changes next month

Content and Ideation

• Ideate reel concepts weekly — hooks, formats, audio, treatment — and pitch them with a clear rationale for why they will work
• Track trends daily and adapt relevant ones to brand context within the trend's shelf life
• Write scripts, captions and carousel copy in English and Tanglish/Tamil that read as spoken, not translated
• Build monthly content calendars and see them through to publishing on schedule
• Prepare shot lists and coordinate shoots — talent, location, props, timelines
• Brief designers and editors, and QC output before it reaches the account lead

Shoot Coordination — Client and Production Team

• Own the monthly shoot calendar end to end — plan shoot days in line with the content calendar and lock them well before the publishing window
• Coordinate with the client to confirm dates, locations, permissions and the availability of spokespeople, doctors, staff or talent
• Circulate the shoot brief, shot list and references to the client for approval ahead of the shoot, and close all open points before the crew is booked
• Brief and schedule the production team — photographer, videographer, editor and support crew — on call time, equipment, deliverables and location logistics
• Run the shoot day on ground: hold the schedule, work through the shot list, manage talent between setups and take client approvals on the spot where possible
• Confirm footage handover, backup and edit timelines with the production team immediately after every shoot
• Track shoot costs against budget and flag overruns before commitments are made
• Maintain a shoot tracker — planned versus completed shoot days, footage received, and content published from each shoot

Performance Marketing Creatives

• Ideate and brief ad creatives for paid campaigns — statics, carousels and video cuts
• Write ad copy, hooks and CTAs built for conversion, not for organic reach
• Work with the performance team on offers, landing page alignment and audience-led messaging
• Supply creative variants for testing and refresh fatigued creatives on schedule
• Read ad-level performance and feed learnings back into the next creative round

Platforms

• Own content planning and publishing across Instagram, Facebook, LinkedIn and YouTube
• Adapt tone and format per platform — LinkedIn is not a mirror of Instagram
• Manage community engagement across all four — comments, DMs, and lead capture flows

Influencer Marketing

• Identify and shortlist creators that fit the brand and the budget
• Handle outreach, negotiation, commercials and contracts
• Write influencer briefs and manage shoot-day coordination
• Track deliverables, approvals and posting timelines
• Report on influencer campaign performance and cost per outcome

Client Coordination

• Act as day-to-day point of contact — updates, approvals, escalations
• Run review calls with performance data and forward plans
• Convert client feedback into clear, actionable briefs for the internal team
• Manage expectations on timelines and scope, and flag risks early

Reporting

• Deliver weekly performance reports with target versus achieved for every metric
• Maintain the content tracker as the single source of record, updated weekly

Required Skills and Qualifications

• Bachelor's degree in Marketing, Communications, Media or a related field
• 3–4 years in social media content, agency experience preferred
• Demonstrated ability to ideate original short-form video concepts — portfolio or reel links required
• Track record of working to and meeting defined social media targets
• Strong grasp of Instagram Reels mechanics: hook retention, watch time, audio selection, posting cadence
• Experience briefing or writing paid ad creatives and copy
• Hands-on experience managing Facebook, LinkedIn and YouTube alongside Instagram
• Experience coordinating shoots end to end — client scheduling, production crew briefing and on-ground execution
• Prior influencer marketing experience — outreach through to reporting
• Client-facing confidence: can hold a review call and take feedback without escalating everything
• Fluent written Tamil and English
• Working knowledge of Meta Business Suite, Canva and scheduling tools
• Able to read platform analytics and convert insight into the next month's plan

Note: Video editing is not required for this role.

Key Performance Indicators

• Monthly growth targets met per account — reach, engagement, followers, video views
• On-time publishing against the calendar, zero missed dates
• Shoots planned, approved and executed on schedule with the client and production team
• Weekly reports submitted on time and acted upon
• Volume and quality of reel concepts pitched and approved each month
• Ad creative performance — CTR and cost per lead against benchmarks
• Influencer campaigns delivered on time and within budget
• Client satisfaction and retention