Senior Vice President Marketing

ISC's team of Executive Recruiters is partnering with a financially strong, member-focused financial institution to identify an experienced Senior Vice President of Marketing. This executive leader will drive enterprise-wide marketing strategy, brand growth, member engagement, and business development while leading a high-performing marketing team and collaborating closely with executive leadership.

The ideal candidate is a true strategic marketer with a proven ability to develop enterprise marketing strategies, build strong brands, leverage data and analytics to drive growth, and develop high-performing teams. This individual will be a collaborative executive with exceptional leadership presence, strong business acumen, and a passion for creating measurable business results within a service-focused organization.

This is an outstanding opportunity to join a stable, well-established organization that values innovation, collaboration, and long-term leadership while providing significant executive visibility and the ability to shape the organization's future.

SVP of Marketing – Do you have the following:

• Must have track record of mentoring, developing and coaching team members
• Minimum 10 years of progressive marketing leadership experience
• Minimum of 3 direct reports in prior roles
• Strategic enterprise marketer with strong brand growth and marketing planning expertise
• Proven leader with executive presence and the ability to influence senior leadership
• Experience coaching, developing, and leading high-performing marketing teams
• Strong marketing analytics, KPI tracking, reporting, and data-driven decision making
• Expertise in digital marketing, campaign strategy, and measurable business growth
• Ability to navigate organizational dynamics and build confidence across executive teams
• Experience managing marketing budgets, vendors, and department operations
• Comfortable in fast paced environment
• Bachelor's degree required (Master's preferred for SVP)
• Credit union or community banking experience preferred (financial services experience considered)

SVP of Marketing – Our client offers:

• Stable, financially strong organization with an exceptional reputation and long-term growth.
• Executive leadership role with significant influence on organizational strategy and brand direction.
• Collaborative, mission-driven culture that values innovation, accountability, and servant leadership.
• $180k-$270k base range, executive bonus opportunity, and comprehensive benefits package.
• Robust retirement benefits, including 401(k) and 457(b) employer matching.
• Relocation assistance available for qualified candidates.
• Strong commitment to leadership development, executive coaching, and career growth.
• Opportunity to make a meaningful impact on both the organization and the communities it serves.

SVP of Marketing – Here’s the basics:

• Lead the organization's enterprise marketing strategy and long-term brand vision.
• Drive business growth through strategic marketing, digital initiatives, and member/customer engagement.
• Serve as a strategic partner to executive leadership while building strong relationships across the organization and in the community.
• Partner with executive leadership to align marketing with organizational objectives.
• Lead, coach, and develop a high-performing marketing team.
• Establish KPIs, leverage data analytics, and measure marketing effectiveness.
• Oversee branding, public relations, communications, and integrated marketing campaigns.
• Manage marketing budgets, vendor relationships, and department operations.
• Build strong cross-functional relationships while fostering a collaborative, high-performance culture.
• Champion community engagement initiatives that strengthen the organization's brand and reputation

SVP of Marketing – Wish List & Soft Skills:

• Exceptional ability to manage multiple high-priority projects simultaneously.
• Takes ownership and drives projects from strategy through execution.
• Highly organized with strong administrative and operational discipline.
• Expert at prioritizing workload, aligning team priorities, and ensuring flawless execution.
• Growing and developing existing team members
• High emotional intelligence; effectively leads diverse teams and executive stakeholders.
• People-first leader who aligns with a community-focused culture.
• Passionate about strengthening communities and member relationships.
• Collaborative leader who builds trust and influences across the organization.
• Strong relationship builder with excellent communication and interpersonal skills.
• Adaptable, strategic thinker with sound judgment and professionalism.

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