Senior Product Marketing and Growth Specialist (Argentina, Uruguay and Paraguay)

Role Responsibilities

Drive remittances business growth and digital product adoption across Argentina, Uruguay, and Paraguay. Monitor and analyze the performance of key products, corridors, and digital channels to identify growth and optimization opportunities. Develop and execute commercial initiatives aimed at increasing transaction volume, revenue, customer acquisition, and engagement.

Design and implement acquisition, retention, and reactivation marketing campaigns across digital channels, CRM, and other customer touchpoints. Ensure marketing strategies and initiatives are aligned with commercial objectives and business performance metrics. Manage and optimize the adoption and usage of mobile applications, digital wallets, and other digital solutions while continuously improving customer experience.

Partner with regional and global teams to support product initiatives, new features, and digital growth opportunities. Build and manage relationships with strategic partners, agents, and key stakeholders, overseeing marketing investments and joint growth plans. Leverage customer, campaign, product, and channel data to generate insights, develop business cases, and provide actionable recommendations to support strategic decision-making.

Role Requirements

• 5+ years of experience in Product Marketing, Growth Marketing, Digital Marketing, Commercial Planning, Business Development, or related functions, with a proven track record of delivering business results.
• Advanced English level is required.
• Strong analytical and data-driven mindset, with experience managing commercial KPIs, digital funnels, dashboards, and performance optimization initiatives.
• Experience working with digital products, mobile applications, and fintech ecosystems, including digital banking, digital wallets, payments, e-commerce, or related industries.
• Proven ability to lead regional projects and manage multiple stakeholders across cross-functional and multicultural environments.
• Self-starter with a proactive, results-oriented approach, demonstrating strong ownership, accountability, and the ability to influence and execute high-impact initiatives.

Work Shift Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.

BENEFITS AND OTHER DETAILS

• Short-term incentives
• Multiple health insurance options
• Accident and life insurance
• Access to best-in-class development platforms
• Gift vouchers for marriage, for birth, others.
• Discounts at universities.
• Discounts at gyms and shops.
• Discounts at the language center.
• 10 days off for non-pregnant mother/father.

Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.

Other Details

As part of the application process, all applicants are required to take assessments. Western Union has partnered with a 3rd party provider to administer these tests. Applicants will need to provide their name and email address in order to process the assessments. If you have any questions, you may reach out to [email protected].

We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status.

The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

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Estimated Job Posting End Date: 08-21-2026

At Western Union, we’re more than a trusted name in global payments. We’re moving beyond remittances, beyond cash, and beyond the expectations of our customers. Our talented teams enable us to transform into a digital-first company, built on the strength of our retail foundation and powered by next-generation payments.

All this with the goal of helping people prosper. Our customers inspire us to push boundaries and create services that make life easier and communities stronger. Wherever you are in the world, we’re committed to shaping the next generation of financial experiences.

Join us as we go beyond and be part of a team that’s redefining what’s possible.

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