Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Who we are
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. An innovative Digital Marketing Agency based in London, UK.
Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
Ready to become a gamechanger? Supercharge your career with us and be part of something extraordinary.
Why we need you
We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.
Supergroup is seeking a highly analytical and commercially driven Senior PPC Specialist to lead paid search performance across the Betway UK Sports vertical. This role is responsible for planning, executing, and optimising large-scale PPC campaigns (primarily Google Ads & Microsoft Ads) to drive customer acquisition, revenue growth, and strong ROI within a highly competitive and regulated industry.
What you’ll be doing
Campaign Strategy & Execution
Own end-to-end management of PPC campaigns across:
Google Search, Performance MaxGoogle App campaigns (UAC)YouTube Reach, View and Demand Gen CampaignsMicrosoft Ads (Bing)Develop and execute acquisition strategies tailored to UK Sports betting events Premier League, Cheltenham, Euros/World Cup)Build and maintain robust account structures aligned to product areas (Football, Horse Racing, Tennis, etc.)Optimisation & Performance Management
Monitor daily campaign performance and make data-driven optimisation decisions across:Bidding strategies (tCPA & tROAS)Keyword expansion, match type structuring, search query miningAd copy testing and creative optimisationManage investment efficiently to maximise CPA, ROI and lifetime value (LTV)Drive continuous improvement through a structured testing roadmapData Analysis & Reporting
Analyse campaign performance using in-platform data and in -house Tableau dashboardsIdentify trends, user behaviour insights, and growth opportunitiesDeliver weekly and monthly performance reports with actionable insightsCompliance & Governance
Ensure all campaigns adhere to:UK Gambling Commission (UKGC) regulationsASA/CAP advertising guidelinesInternal compliance policies responsible gambling messaging)Work closely with Legal & Compliance teams to ensure ad copy and landing pages are approvedCross-Channel Collaboration
Partner with SEO, Display, Paid Social, and Affiliate teams to ensure integrated marketing strategyCollaborate with AI and UX teams to improve landing page conversion ratesAlign PPC activity with wider promotional calendar and campaign launchesStakeholder Management
Clearly communicate campaign results, challenges, and growth plans to the UK market teamPresent performance updates and strategic recommendations to senior stakeholdersManage relationships with external platforms (Google, Microsoft reps)This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
Essential skills you’ll bring to the table
The necessary skills that we require for this role include:
Clear, confident communication (written and verbal), and the ability to breakdown complex ideasA collaborative mindset, working smoothly with cross functional teams to hit shared goalsIn-depth knowledge of sports betting markets, including odds calculation, betting types and market trendsPrevious experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulationsStrong organisational skills and the ability to manage multiple projects without dropping the ballExceptional attention to detail and a commitment to high quality workAt least 5 years’ experience in managing Paid Search Accounts at scaleStrong experience within gambling, sports betting, or similarly competitive verticals (finance, igaming)Deep knowledge of:Google Ads & Microsoft Ads platformsBidding strategies and auction dynamicsKeyword strategy and account structuringStrong analytical mindset with advanced Excel skillsProven track record of driving performance against CPA/ROAS targetsUnderstanding of attribution models and incrementality testingExperience managing large budgets (£ 250 000 plus monthly spend preferred)Desirable skills you’ve got up your sleeve
It would be great if you also have some of the following skills:
In-depth knowledge of sports betting markets, including odds calculation, betting types and market trendsPrevious experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulationsFamiliarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standardsOur values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.
These competencies are:
AdaptabilityOwnership and accountabilityInitiating actionResilienceTeam orientationIntegrityInnovationWhat you’ll get back
We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:
We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.Vitality Health CareUnum DentalLife Assurance & Income ProtectionTusker car schemeCycle to WorkRetail discountsBe part of that Superclass feeling.
At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.
It’s all about putting your experience first and ensuring honesty and fairness in all we do.
Here, your growth is supported and your contributions valued.
Game on!
*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
*Shortlisted candidates may need to complete an assessment.
This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks.
This will be done in a confidential manner, and solely for the purposes of verification.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow!