Senior Paid Search Manager

Overview

In this role you will lead paid search for Bloom & Wild across multiple markets, shaping strategic campaigns that support our gifting-position. You will collaborate with brand, data, and product teams and manage an external agency to maximise ROI. You will own budgets, measurement, and performance, while keeping ahead of Google platform updates and AI-driven shifts.

This is an opportunity to scale paid media, influence roadmap, and drive growth for a multi-brand gifting business.

Pay / Benefits

• Flexible working
• 25 days holiday + birthday + flexible bank holidays
• Volunteering day
• Enhanced family leave and nursery
• Equity options from day 1
• ClassPass membership

• Own paid search strategy across UK, DE, NL and other markets, aligning with brand and business goals
• Manage end-to-end search budget including CAC, LTV and retention costs to guide investments
• Lead agency partner, ensuring performance targets, SLAs and industry best practices
• Define keyword strategy, ad copy testing, and audience targeting to optimise Quality Score and conversions
• Oversee Google App Campaigns and Apple Search Ads to drive installs and engagement
• Manage Google relationship to unlock alpha/beta opportunities and strategic support
• Own product feeds and backend processes for Google Shopping and Performance Max campaigns
• Translate channel performance and data into actionable insights to shape the paid media roadmap
• Stay updated on platform changes and AI features; share learnings with the team
• Be the go-to expert for paid search, mentoring juniors and providing feedback on paid search work
• Monitor competitor share of voice, especially during peak moments

• expert in Google Paid Search, with hands-on experience at scale
• fluent in tracking and analytics, including conversion tracking and Merchant Center
• data-driven with strong reporting using in-platform tools and Tableau
• agency management experience
• proactive, hands-on, and organized
• curious and adaptable with a willingness to test and iterate

• collaboration
• analytical mindset
• proactivity
• Google Search
• Google Shopping
• Performance Max