Senior Marketing Scientist
Segment (Twilio)
Job Description
Responsibilities
- Be the primary driver of marketing effectiveness across a book of Small and Medium Customers (SMC) through learning‑agenda strategies, experimental design, causal analytics, and ads efficacy solutions.
- Lead measurement, research, and learning plans for key verticals in support of their media objectives and the long‑term growth of the business.
- Work closely with Product and R&D teams to identify, prototype, and scale new solutions or capabilities for the broader Marketing Science team.
- Build measurement capability and advocacy across your vertical and with cross‑functional partners.
- Contribute toward quarterly OKRs such as advertiser growth, solutions adoption, and driving innovation in measurement capabilities.
Knowledge, Skills & Abilities
- Ability to communicate effectively with senior and executive stakeholders internally and externally.
- Experience defining, developing, and leading projects across multiple cross‑functional teams.
- Ability to structure and conduct analyses to generate insight and recommendations.
- Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem.
- Proficiency with advanced analytical tools (e.g., SQL, R, SAS).
- Understanding of vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value proposition of Snap.
- A strong understanding of Snapchat and the digital advertising and measurement ecosystem.
Minimum Qualifications
- Bachelor’s degree in a quantitative or business field or equivalent years of experience.
- 5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company.
- Experience with ads measurement.
Preferred Qualifications
- Advanced degree in business, math, economics, engineering, or a related field.
- Experience in negotiating and writing SOW and contracts from a preferred procurement perspective.
- Direct work experience with top performance or brand advertisers.
- Experience building and influencing client or partner relationships.
Accommodation
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
Benefits
Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.
Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
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