Senior Marketing Manager - Softlines (Fashion)

Overview

In this role you will lead long-term marketing strategy for key Softlines accounts within Disney’s EMEA Brand Marketing team, shaping globally-aligned yet regionally relevant campaigns. You will guide a high-performing team to deliver 360 initiatives that boost brand awareness, growth, and cultural relevance. By leveraging insights and trend analysis, you’ll drive innovative plans and strong ROI, while expanding licensing and retail partnerships.

This is a chance to influence how beloved franchises come to life through fashion-forward campaigns on a global stage. You’ll work closely with cross-functional teams to maximize impact and storytelling across channels.

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry for family and friends
• Disney Discounts on products, resort F&B and tickets
• Excellent parental and guardian leave
• Employee Resource Groups and Wellbeing initiatives

• Develop long-term marketing strategies for key Softlines accounts aligned with commercial and franchise goals
• Lead a team to deliver campaigns that raise brand awareness, drive growth, and enhance consumer experience
• Collaborate with global and local teams and stakeholders on brand initiatives and seasonal collections
• Utilise consumer insights and trend analysis to craft disruptive, ROI-focused marketing plans
• Pitch and secure new licensees/retailers to support category growth
• Create activations to recruit new audiences through partner power
• Manage day-to-day relationships with key accounts ensuring strategic alignment across touchpoints
• Promote cross-collaboration across lines of business to maximise campaign impact
• Own marketing budget and forecasting to maximise ROI and impact

• Extensive marketing experience in fashion, beauty, lifestyle, or luxury
• Deep understanding of fashion and home trends with commercial growth mindset
• Proven leadership experience and track record of building high-performing teams
• Strong communication and influencing skills for stakeholders at all levels
• Financial acumen and experience managing marketing budgets
• Collaborative mindset with storytelling passion
• Strong digital/social marketing knowledge and experience with influencers/talent
• Experience pitching to licensees and direct-to-retail partners (DTRs)
• Strong data and insights analysis skills for best practices
• Excellent strategic problem-solving and organizational abilities

• leadership
• collaboration
• communication
• digital marketing
• social media marketing
• influencer/talent partnerships