Senior Marketing Executive

Overview

As Senior Marketing Consultant, you will translate briefs into cross-channel assets for adviser-focused campaigns, collaborating with marketing, product, distribution and compliance teams. You’ll support acquisition, engagement, growth and retention initiatives, and contribute to webinars, events and thought leadership for UK financial advisers. You drive campaign planning, execution and performance analysis, ensuring brand and governance standards are applied.

This role offers exposure to transformation initiatives and cross-functional collaboration within Aberdeen’s Adviser Marketing agenda.

• 40 days’ annual leave
• 16% employer pension contribution
• discretionary performance-based bonus
• private healthcare
• gym discounts
• season ticket loans

• Support integrated marketing campaigns from planning to delivery across acquisition, engagement, growth and retention
• Create and adapt email, web, social, adviser communications and sales enablement assets per briefs
• Promote and support webinars, events, reports and thought leadership
• Monitor campaign performance and prepare reports with insights and opportunities for improvement
• Maintain campaign plans, trackers and timelines, delivering on time, within scope and budget
• Apply Aberdeen brand, tone of voice and financial promotions governance while collaborating with marketing, distribution, product and compliance

• Experience in marketing, communications, campaigns, content or digital activity with multi-channel support
• Strong written communication and copywriting with high quality standards
• Excellent organisation and project coordination to manage multiple priorities
• Proactive, curious, and willing to contribute ideas for continuous improvement
• Confident relationship-building and cross-functional collaboration
• Comfort with campaign data, reporting and performance metrics to extract insights
• Experience in financial services or regulated environment with knowledge of financial promotions regulations
• Knowledge of Salesforce, Marketing Cloud or similar marketing tech
• Understanding of customer journeys, audience segmentation and lead generation principles

• collaboration
• attention to detail
• proactive ownership
• Salesforce
• Marketing Cloud
• campaign data reporting