Senior Manager - Performance Manager

About the job - Senior Manager – Performance Marketing Location: Bangalore Experience: 6–10 years Function: Growth / Performance Marketing About The Role: We’re looking for a results-driven Senior Manager – Performance Marketing to lead and scale our paid digital acquisition efforts across multiple platforms. This role requires a strong balance of strategic thinking, hands-on execution, and deep analytical expertise to drive high-quality leads and measurable business impact. Key Responsibilities: Plan, execute, and optimize paid digital marketing campaigns across Meta, Google (Demand Gen & Display), LinkedIn, YouTube and other Biddable ad platforms Own performance measurement across channels and regularly report on ROAS, CAC, CPL, and conversion metrics.

Optimize media spends and campaign performance using data-driven insights and experimentation. Identify new growth opportunities, channels, and scalable acquisition strategies. Collaborate closely with content, design, and product teams to develop high-performing ad creatives and landing experiences.

Analyze end-to-end customer journeys across multiple touchpoints and channels. Set up, track, and optimize conversion points and user funnels to improve lead quality and conversion rates. Drive A/B and multivariate testing across ads, creatives, landing pages, and funnels.

Stay ahead of emerging ad formats, platforms, and marketing technologies, and provide recommendations for adoption. Requirements & Skills: 6+ years of hands-on experience managing paid advertising campaigns across Google (Demand Gen & Perf. Max), Meta, LinkedIn Proven experience in lead generation and performance-driven marketing.

Strong expertise in campaign optimization, budget allocation, and performance forecasting. Solid experience with A/B testing and experimentation frameworks. Good working knowledge of analytics tools such as Google Analytics.

Hands-on experience with Tableau, Salesforce, and Zapier is a strong plus. Advanced proficiency in Excel and strong comfort working with large data sets. Highly analytical mindset with the ability to translate data into actionable insights.

Up-to-date with the latest trends, tools, and best practices in digital marketing and measurement. Experience in landing page optimization and funnel optimization preferred. What We’re Looking For A strategic thinker who is also comfortable getting hands-on.

Someone who thrives in a fast-paced, performance-oriented environment. Strong stakeholder management and cross-functional collaboration skills.