Senior Campaign Manager (Performance Marketing – Meta Platform)

Job Description: Senior Campaign Manager (Performance Marketing – Meta Platform) Location: Work from Home Shift Timing: 9:00 PM – 6:00 AM (Night Shift) Experience Required: 5+ Years in Performance Marketing (Meta Ads Focused) About the Role: We are seeking a Senior Campaign Manager – Performance Marketing with deep expertise in the Meta platform (Facebook & Instagram Ads). The ideal candidate will be responsible for driving performance, scalability, and efficiency of campaigns through strategic planning, hands-on execution, advanced optimization, and data-driven decision-making. You will own end-to-end campaign management and play a key role in improving ROI for high-impact global clients.

Key Responsibilities: Own and manage end-to-end performance marketing campaigns on Meta (Facebook & Instagram Ads). Plan, execute, and optimize campaigns for objectives like conversions, app installs, lead generation, and e-commerce sales. Monitor budget pacing (daily, weekly, monthly) to ensure optimal spend utilization and performance efficiency.

Build and scale high-performing funnels including prospecting, retargeting, and remarketing strategies. Set up and manage Meta Pixel, Conversion API (CAPI), custom conversions, and event tracking. Develop and optimize dynamic product ads (DPA) using catalogs for e-commerce and performance campaigns.

Perform deep audience analysis and segmentation using custom audiences, lookalike audiences, and interest-based targeting. Continuously test and optimize creatives, formats, placements, bidding strategies, and campaign structures. Work closely with creative teams to guide ad copy, formats, and visual direction for performance-focused creatives.

Analyze campaign data, derive actionable insights, and prepare performance reports for stakeholders and clients. Identify growth opportunities through scaling strategies and experimentation frameworks. Guide and mentor junior campaign managers and analysts.

Stay updated with Meta platform updates, policies, and new ad features. Requirements: 5+ years of hands-on experience in Performance Marketing with strong expertise in Meta Ads Proven track record of managing large budgets and scaling campaigns profitably Strong knowledge of Meta Pixel, Conversion API, event setup, and attribution models Experience in dynamic ads, e-commerce performance campaigns, and ROAS optimization Strong understanding of funnel strategy, remarketing, and audience lifecycle management Excellent analytical skills with ability to interpret data and optimize for performance metrics (CPA, ROAS, CTR, CVR) Experience in A/B testing creatives, audiences, and bidding strategies Strong communication and client-handling skills Ability to work independently in a fast-paced night shift environment Good to Have: Exposure to other platforms like Google Ads, TikTok Ads, or LinkedIn Ads Experience with analytics tools such as GA4, Looker Studio, or third-party tracking platforms Background in e-commerce, D2C, or high-scale lead generation campaigns About Atidiv: Atidiv uses data science and process outsourcing to help internet businesses run better. We are a mid-size tech business funded by Guild Capital, a Chicago-based tech investor.

We are looking for smart, self-driven disruptors who share a passion to build better solutions for hard business problems. Atidiv is led by a stellar group of consultants, investment bankers, technologists, and entrepreneurs looking to build the next generation of products and solutions used by modern businesses. India Presence: Atidiv is a 500+ people organization with 3 core solution areas and has served 40+ US and UK clients to date.