Senior Business Analyst, Player Engagement

Job Description

Entain is seeking a Senior Business Analyst, Player Engagement to join its Data & Analytics team in Lisbon, Portugal. Reporting to the Head of CRM Intelligence, this role will focus on supporting the Canada, Iberia, and Latin America (CILA) markets through quantitative analysis of player bonus spending, customer behaviour, and campaign effectiveness. The successful candidate will deliver strategic insights, support predictive modelling initiatives, and help optimise player acquisition, engagement, and retention strategies across Entain’s player lifecycle programmes.

What You’ll Do

• Conduct quantitative research and data analysis on customer behaviours across different lifecycle stages, measuring campaign effectiveness and key KPIs.
• Respond to ad‑hoc requests from Business and Product stakeholders by delivering pragmatic large‑scale data analysis and actionable insights.
• Support player acquisition, engagement, and retention initiatives through data‑driven recommendations.
• Partner with bonus campaign automation and local bonus teams to conduct uplift analysis and A/B testing on CRM initiatives.
• Coach and train teams on conducting campaign analysis independently.
• Evaluate CRM team requirements for analytics and BI tools to measure campaign performance effectively.
• Collaborate with Data & BI teams to prioritise dashboard and reporting development.
• Regularly provide CRM and Country leaders with strategic insights and performance updates.
• Identify predictive behavioural models to improve campaign automation and player journey management.
• Lead predictive model development initiatives alongside Data Science teams.
• Create supporting documentation including reports, presentations, templates, training materials, and analytical findings.

Benefits

• Competitive salary package.
• Regular bonus scheme.
• Healthcare support.
• ShareSave scheme participation.
• Career development opportunities.
• Wellbeing support initiatives.
• Inclusive and supportive workplace culture.
• Employee recognition and reward programmes.
• Hybrid working model with 3 days working from home per week.

Qualifications & Requirements

• Minimum 4 years of experience in large‑scale quantitative analysis roles.
• Background in Management Consulting, Finance, Data Analytics, Statistics, or related disciplines preferred.
• Experience developing quantitative methodologies to estimate financial ROI on spending activities.
• Strong ability to conduct pragmatic and efficient “80/20” analytical approaches balancing speed and accuracy.
• Solid understanding of core statistical concepts including standard deviations and significance analysis.
• Proficiency with data analysis and manipulation tools beyond Excel, including Python, Alteryx, and Tableau.
• Advanced SQL skills and experience with data extraction and access tools.
• Passion for quantitative analysis and uncovering insights from large datasets.
• Strong communication and stakeholder management skills.

Preferred Qualifications

• Experience in customer-focused promotional spend or data insights roles within B2C businesses.
• Knowledge of online casino and sportsbook products, player behaviours, motivations, and retention drivers.
• Understanding of B2C customer lifecycle stages and associated marketing activities.

Job Details

• Company: Entain
• Location: Lisbon, Portugal
• Employment Type: Full time
• Salary Range: Competitive
• Department: Customer Support & Player Operations

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