Search Engine Optimization Executive

Job Responsibilities: Keyword Research and Analysis: ● Conduct thorough keyword research to identify opportunities for website optimization. ● Analyze and select keywords based on relevance, search volume, and competition. On-Page SEO: ● Optimize website content, meta tags, and other on-page elements for improved search engine visibility. ● Collaborate with content creators to ensure SEO best practices are incorporated into new content. Technical SEO: ● Conduct regular website audits to identify and resolve technical SEO issues. ● Monitor and optimize site speed, crawlability, and mobile-friendliness. Link Building: ● Develop and implement link-building strategies to enhance the website's authority and credibility. ● Identify and pursue opportunities for building high-quality inbound links. Content Optimization: ● Collaborate with content teams to ensure that all website content is optimized for search engines. ● Implement content strategies that align with SEO goals. Competitor Analysis: ● Stay informed about industry trends and competitor strategies. ● Conduct competitor analysis to identify areas for improvement and innovation. Analytics and Reporting: ● Utilize tools like Google Analytics & Google Search Console for SEO reporting to track, analyse, and report on website performance. ● Monitor search rankings and traffic to identify areas for improvement. ● Generate regular reports on key SEO metrics and provide insights for improvement. Prepare and present regular reports on SEO performance to key stakeholders. Stay Updated on SEO Best Practices: ● Stay informed about search engine algorithms, industry trends, and best practices. ● Proactively suggest and implement changes to align with the latest SEO developments.

Collaboration: ● Work closely with cross-functional teams, including content creators, developers, and paid teams. ● Collaborate with external partners and agencies for specialized SEO tasks