Salesforce Marketing Cloud Analyst

Job DescriptionMarketing Analyst Job Description Our client is a world leader in Consumer Goods sector and they are seeking an experienced Marketing Analyst to support the delivery and ongoing development of marketing technology solutions, with a particular focus on customer data, CRM, marketing automation and personalised digital engagement. Job Responsibilities Support the implementation and ongoing enhancement of marketing technology solutions across digital customer engagement channels. Manage and monitor the movement of customer and marketing data between platforms, ensuring data quality, integrity and reliable activation.

Work closely with CRM, marketing, technology and other business stakeholders to translate commercial objectives into clear technical requirements. Support the acquisition and effective use of first-party data across CRM and digital marketing activities. Assist regional and business teams in adopting shared technology platforms while accommodating appropriate local requirements.

Coordinate with technical teams on integrations, data models, APIs, workflows and other components within the marketing technology environment. Perform regression and functional testing following platform changes to identify issues and maintain a consistent user experience. Produce technical documentation, guidance and training materials while supporting multiple initiatives within an Agile delivery environment.

Experience Required Minimum 3+ years' experience in a Marketing Technology, CRM, Digital Marketing Analyst or similar technology-focused role. Demonstrable experience supporting CRM, marketing automation, digital marketing or media-related technology initiatives. Strong understanding of customer data management, including data ingestion, modelling, analysis, integration and activation.

Experience translating marketing and business requirements into practical technical solutions. Good understanding of APIs, workflows and integrations within a modern digital marketing technology environment. Previous experience delivering or supporting technology initiatives using Agile ways of working.

Strong stakeholder management skills, with the ability to communicate technical concepts effectively to both technical and non-technical audiences. Strong analytical and problem-solving capabilities, with the ability to troubleshoot issues and work effectively across several concurrent priorities. Desirable Skills Hands-on experience with Salesforce Marketing Cloud and associated Salesforce customer data technologies.

Experience working with customer data platforms (CDPs) and marketing personalisation solutions. Exposure to cloud-based data platforms such as Snowflake. Experience with Adobe Experience Manager (AEM), Adobe Target or Google Analytics 4 (GA4).

Knowledge of customer identity and data management platforms. Familiarity with data clean room technologies used within digital marketing and advertising environments. Experience supporting email marketing and customer activation strategies.

Working knowledge of SQL, JavaScript, HTML and/or CSS. Educational Requirements Third-level degree in Business, Information Technology, Computer Science, Engineering or a related discipline. Working Hours & Benefits Permanent position.

Opportunity to work within a modern digital marketing and technology environment. Exposure to enterprise-scale CRM, customer data and marketing technology platforms. Opportunity to collaborate with technical, marketing and business stakeholders across multiple teams and markets.

Specific working arrangements and benefits will be discussed during the recruitment process. HOW TO APPLY: If you are interested in this role, please apply for this role with your updated CV Skills: Salesforce Marketing Cloud Data Benefits: Bonus Pension Healthcare TPBN1_IJ