Sales Specialist
Keerthi Estates Pvt Ltd.
Job Description
Job description Role Summary Drive first-stage customer engagement and lead qualification for Keerthi Estates’ premium villa portfolio (₹6 Cr+) . This is a high-touch, consultative pre-sales role focused on engaging high-net-worth individuals, understanding lifestyle and investment needs, and ensuring seamless handoffs to the field sales team. Key Responsibilities1. Lead Qualification & Nurturing Handle inbound inquiries from digital campaigns, portals, and referrals Execute structured telecalling across warm and cold databases Qualify prospects based on budget, timeline, location preference, and intent Build detailed customer profiles and map buying journeys 2. Consultative Customer Engagement Position villa projects as premium lifestyle and long-term investment opportunities Understand customer requirements including family needs, amenities, location, and usage (end-use vs investment) Communicate project details with clarity: specifications, amenities, pricing, and payment structures Address queries with sophistication aligned to HNI expectations 3. Appointment Setting & Sales Handoffs Schedule site visits and meetings for qualified prospects Coordinate closely with the field sales team for smooth transitions Share comprehensive customer briefs to maximize site-visit conversions Follow up post-visit to maintain engagement continuity 4. CRM & Database Management Maintain accurate CRM records with interaction history and preferences Segment leads based on buying stage, budget, and engagement levels Execute structured, long-term nurturing for prospects not immediately purchase-ready Drive personalized follow-up strategies 5. Market Intelligence & Feedback Capture feedback on pricing, features, and competitor comparisons Track luxury market sentiment and buyer behavior trends Report objections, insights, and positioning opportunities to sales leadership Support strategy refinement with on-ground customer intelligence Best Practices – Luxury Villa Pre-SalesCommunication Excellence Use polished, consultative language; avoid aggressive sales jargon Speak clearly, calmly, and with confidence Address customers formally (“Sir/Madam”) Maintain professionalism at all times Product & Market Knowledge Strong understanding of villa layouts, specifications, and premium amenities Knowledge of surrounding infrastructure, schools, hospitals, connectivity, and future developments Awareness of competing luxury projects and market positioning Familiarity with financing options and documentation processes Consultative Selling Approach Ask open-ended questions to uncover lifestyle and investment goals Practice active listening and detailed note-taking Offer tailored recommendations rather than generic pitches Focus on trust-building and long-term relationships HNI Customer Handling Understand luxury buyer psychology: exclusivity, quality, privacy, and status Respect time constraints and decision-making structures Engage decision influencers (spouse, family, advisors) effectively Use preferred communication channels: calls, WhatsApp, email Objection Handling Price: Emphasize value, appreciation potential, and lifestyle benefits Location: Explain infrastructure growth and connectivity plans Timelines: Communicate construction milestones and possession clarity Credibility: Share references and testimonials from existing customers Follow-Up Excellence Use personalized follow-ups referencing past discussions Share relevant updates, construction progress, and launch events Maintain consistent touchpoints without being intrusive Technology & Process ExcellenceCRM & Multi-Channel Engagement Log all interactions with clear next-action steps Use automated reminders aligned to customer timelines Track response rates, call quality, and engagement metrics Leverage WhatsApp, email, SMS, and video calls for premium engagement Qualifications CriteriaRequirement Experience5–6 years in telecalling/pre-sales; minimum 2 years in premium real estate (₹4 Cr+ projects)EducationBachelor’s degree preferred (Business / Marketing / Communications); relevant experience consideredSkillsRelationship building, consultative selling, active listening, communication excellenceMarket KnowledgeStrong understanding of Hyderabad luxury real estate & HNI behaviorTools-CRM, MS Office, WhatsApp Business, email marketing tools. Languages Fluent - English & Telugu; Hindi is an advantage Success Metrics (KPIs) Lead qualification quality and conversion rate Call-to-site-visit conversion Customer engagement and follow-up response rates Contribution to booking pipeline Customer feedback and satisfaction scores Database growth and nurturing effectiveness Compensation & Benefits Competitive fixed salary.
Performance incentives per qualified lead & site visit Quarterly achievement bonuses Why Keerthi Estates 35+ years legacy in premium residential development High-value luxury portfolio with strong earning potential Professional, process-driven work environment Growing presence in Hyderabad’s luxury real estate segment Location Banjara Hills, Hyderabad (Office-based) Application Requirements Please submit your resume with a brief cover letter highlighting: Experience with premium real estate (₹4 Cr+ preferred) Examples of relationship-driven customer conversions Understanding of luxury buyer psychology CRM and technology proficiency Keerthi Estates – Crafting Luxury, Building Relationships.