Sales Business Development

We are looking for a result-oriented Ground-Mounted Solar Sales / Business Development professional to drive sales and business growth for ground-mounted solar EPC projects. The candidate will be responsible for generating new project opportunities, developing client relationships, preparing techno-commercial proposals, negotiating with customers, and closing projects from lead generation to contract signing.

The role requires strong knowledge of C&I, utility-scale, open-access and captive ground-mounted solar projects, along with excellent networking, negotiation and project-sales skills.

Key Responsibilities

Business Development & Lead Generation

• Identify and develop new business opportunities for ground-mounted solar projects.
• Generate leads through direct client meetings, industry networks, consultants, EPC partners, references and tenders.
• Develop relationships with industrial, commercial, institutional and corporate customers.
• Build and maintain a strong sales pipeline for MW-scale solar projects.
• Manage the complete sales cycle from lead generation to order closure.
• Understand customer requirements and coordinate site visits and preliminary feasibility discussions.
• Coordinate with engineering/design teams for technical feasibility and project proposals.
• Prepare and present techno-commercial proposals, quotations and project solutions.
• Conduct commercial negotiations regarding pricing, scope, payment terms and project timelines.
• Close high-value ground-mounted Solar EPC projects and achieve assigned sales targets.

Client & Stakeholder Management

• Develop and maintain strong relationships with key decision-makers, consultants, developers and project stakeholders.
• Handle client meetings, presentations and commercial discussions.
• Coordinate with internal Engineering, Design, Procurement, Finance, Legal and Project Execution teams.
• Ensure smooth handover of confirmed projects to the execution team.
• Support customer requirements and commercial discussions during project execution when required.

Market & Tender Activities

• Monitor government and private tenders related to solar projects.
• Identify upcoming solar project opportunities and market developments.
• Track competitor activities, project pricing and industry trends.
• Maintain knowledge of solar policies, open-access regulations, PPA structures and applicable approvals.

Reporting & Performance Management

• Maintain accurate records of leads, opportunities, proposals and order status in CRM/MIS.
• Prepare weekly and monthly sales reports and forecasts.
• Achieve monthly, quarterly and annual sales, revenue and MW order-book targets.
• Provide regular market intelligence and competitor feedback to management.

Required Qualification

• Bachelor's degree in electrical engineering / mechanical engineering / Renewable Energy / Business Administration or a related field.
• MBA in Sales/Marketing will be an added advantage.

Required Experience

• 8–10 years of experience in Solar EPC / Renewable Energy / Industrial B2B Sales.
• Experience in ground-mounted solar project sales is preferred/mandatory.
• Proven experience in handling C&I, utility-scale or MW-scale solar projects.
• Candidates with an established network among industrial clients, consultants, EPC companies and solar developers will be preferred.

Required Skills

• Strong knowledge of Ground-Mounted Solar EPC projects.
• Good understanding of solar project costing, BOQ and ROI calculations.
• Strong communication, presentation and negotiation skills.
• Excellent client relationship and business networking skills.
• Strong commercial and analytical skills.
• Proficiency in MS Excel, PowerPoint and CRM software.
• Target-oriented and self-motivated approach.
• Willingness to travel extensively for client meetings and project development.

Key Performance Indicators (KPIs)

• MW capacity sold / order booked.
• Revenue and order-book achievement.
• Number of qualified leads generated.
• Lead-to-order conversion ratio.
• New client acquisition.
• Proposal and tender conversion rate.
• Customer retention and repeat business.
• Achievement of monthly, quarterly and annual sales targets.

Preferred Candidate Profile

The ideal candidate should have hands-on experience in Solar EPC project sales rather than only solar product sales, with the ability to independently develop opportunities, manage techno-commercial discussions and close large-value ground-mounted solar projects.

Strong industrial network + proven Solar EPC sales track record + willingness to travel = preferred.