Regional Marketing Specialist

Core Competencies

• Organizing and Planning
• Communication – Written and Oral
• Entrepreneurial Spirit
• Quality Orientation and Results Focused
• Marketing Strategies
• Creative and Innovative Thinking
• Strategic Orientation
• Analytical and Problem-Solving Capabilities
• Accountability and Dependability
• Development and Continual Learning
• Results focused

Job Duties

• Develop and implement marketing plans and campaigns to increase brand awareness, customer traffic, customer reviews and loyalty in the designated region
• Act as primary corporate marketing support for franchisees while positively representing their brands and the business
• Conduct ongoing market research to understand local market conditions and customer needs, disseminating into actionable programs
• Work with both retail and collision brands within their region
• Manage and execute in-store franchisee promotions, events and community outreach activities
• Collaborate with local team to support B2B sales activities
• Compile franchisee updates, stories, achievements and testimonials for internal and social media communications
• Monitor and analyze campaign performance and adjust strategies as needed
• Maintain accurate and up-to-date records of all marketing activities
• Communicate with cross-functional and national marketing teams regularly to drive business objectives
• Other duties as assigned.

Requirements

Bachelor’s degree or post-secondary education in Marketing, Business, or related field

• At least 3 years of experience with multiple brands in a multi-unit marketing role, preferably in a franchise environment
• Strong understanding of retail marketing and B2B strategies
• Experience with budget management and campaign analysis
• Strong presentation skills
• Strong project management and analytical data analysis skills
• Excellent communication and interpersonal skills
• Experience with traditional and digital media marketing

Work Conditions

• This role requires periodic travel, estimated at approximately 30% within the assigned region and up to 10% outside of the region

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