Product Marketing Specialist – Critical Power & Applications - ABB

Overview

In this role, you steer ABB’s Critical Power portfolio for large commercial and industrial segments, bridging product development and market success. You’ll work with cross-functional teams to implement marketing strategies and enable the sales force with training and product knowledge. The position sits in Electrification Smart Building, focusing on Data Centers, Renewables, Railway, and related applications.

You’ll influence product positioning, demand, and market feedback to drive growth and impact.

• Comprehensive Insurance Coverage: life, accident, and travel assistance
• Lunch Allowance / Cantine
• Home Office Flexibility
• Benefits Platform with exclusive deals
• Learning & Training opportunities
• Career Development and Open Job Market

• Develop and execute marketing strategies to raise product awareness and sales
• Conduct market research on target audiences, trends, and competition
• Define and communicate product value propositions
• Oversee order demand targets and implement sales and promotion plans
• Analyze sales data and market feedback to adjust marketing strategies
• Provide tools, training, and materials to the sales team
• Support price positioning with local strategy and price variation analysis
• Collaborate with sales and product teams to bridge development and market success

• 2-5 years of experience in similar roles
• Bachelor’s degree in Electricity or Electronics
• Experience defining electrical/electronic projects and/or portfolio management
• Strong communication, initiative, curiosity, and ability to manage multiple tasks
• Fluent in English
• customer-centric methodologies and marketing foundations in the electrical market

• customer-centric mindset
• initiative and leadership
• curiosity
• electrical/electronic project definition
• product portfolio management
• market research and competitive analysis