Product Marketing Manager

Overview

As Product Marketing Manager at Allica Bank, you shape in-life marketing for our existing Business Rewards Account customers and lending, driving engagement, retention and value. You’ll own the lifecycle strategy and work cross-functionally to turn customer insights into commercial roadmaps. This senior, generalist role expects you to set priorities, lead end-to-end campaigns, and apply data-driven thinking to maximize value from our existing base.

You’ll partner with Product, Data, Compliance and Operations to deliver measurable impact and growth.

• Onboarding & development opportunities
• Flexible working
• Discretionary bonus scheme
• Pension contributions
• Private health cover
• Life assurance

• Own the in-life strategy and roadmap to extract value from existing customers and drive cross-sell via activation, engagement and retention
• Prioritise initiatives based on commercial impact and set standards for testing, targeting and measurement
• Maintain day-to-day accountability for in-life performance across Business Rewards Account and Lending
• Build and run lifecycle campaigns (email, in-app, direct mail) and guide the Senior Growth Executives
• Identify moments in the customer journey to improve outcomes and iterate based on performance data
• Develop deep understanding of how customers use Business Rewards Account and Lending to inform product roadmap and opportunities
• Collaborate with CRM/HubSpot, Data, Compliance, Risk and Operations to plan and execute end-to-end campaigns
• Manage multiple lifecycle initiatives across Business Rewards Account and Lending with aligned plans and stakeholders
• Own the reporting framework for in-life success (engagement, retention, cross-sell, campaign performance) and report to the Product Marketing Lead
• Leverage AI-enabled tools to accelerate analysis, drafting and reporting

• 4+ years' experience in product marketing with a focus on lifecycle, CRM, or engagement/retention marketing
• proven track record of setting direction for in-life or lifecycle marketing and prioritising team efforts
• experience designing and running activation, engagement or retention programs that moved metrics for existing customers
• strong commercial and analytical instincts to translate data into action plans
• hands-on experience with CRM platforms (HubSpot or similar) for lifecycle campaigns
• AI-literate and open to applying AI tools for analysis, drafting and reporting
• experience in financial services, SME banking, or regulated industries is a plus
• self-starter with stakeholder management skills and ability to operate in a fast-moving, small team
• excellent ability to influence cross-functional teams (Product, Data, Compliance, Operations)
• comfortable owning strategy end-to-end rather than only executing campaigns

• stakeholder management
• self-starter
• influence without authority
• CRM platforms (HubSpot or similar)
• lifecycle marketing
• data analysis