Product Manager

Filson is a heritage brand known for craftsmanship and customer service. We are building a world-class team to sustain our legacy while advancing the business with innovation and collaboration across Design, Merchandising, Sales, and Marketing. We operate with an open, cross-functional mindset and pursue a startup mentality within a small, purpose-driven company.

ABOUT THE ROLE The Product Manager is a steward of the Filson product—responsible for building assortments that honor our legacy while pushing the business forward. This role owns a portion of the seasonal line plan from concept through market, ensuring every product serves a purpose, tells a story, and meets customer needs. You’ll sit at the center of the work—partnering across Design, Merchandising, Sales, and Marketing—to bring products to life that are built without compromise.

This role requires equal parts instinct and analysis: understanding the customer, reading the market, and balancing craftsmanship with commercial performance. RESPONSIBILITIES Build and own seasonal line plans that deliver on revenue, margin, and productivity goals while staying true to Filson’s standards of quality and utility Identify opportunities for growth through a deep understanding of the customer, the competitive landscape, and emerging trends Partner with Design to develop products that are functional, durable, and unmistakably Filson Work closely with Sales to align on assortment strategy, pricing architecture, and market needs across wholesale and direct channels Support sell-in by contributing to product storytelling, assortment strategy, and key account conversations Define how the line comes to life across channels—Wholesale, DTC, and eCommerce—ensuring consistency and clarity in the marketplace Collaborate cross-functionally with Planning, Finance, Marketing, and Manufacturing to bring products from concept to customer Drive execution across all Go-to-Market milestones, ensuring timelines are met and details are dialed Maintain a high bar for accuracy and operational discipline across systems, tools, and processes Continuously seek ways to simplify processes and strengthen cross-functional collaboration Contribute to a strong team environment by mentoring others and leading through accountability QUALIFICATIONS 5+ years of experience in product management, merchandising, or product line management within outdoor, lifestyle, or consumer goods brands A strong product instinct—knowing what belongs in the line, what doesn’t, and why Proven ability to translate consumer insights and market data into clear product strategies Experience building assortments that balance storytelling, functionality, and commercial performance Strong analytical skills paired with sound judgment and attention to detail Ability to work cross-functionally and influence without ego Clear, direct communicator who can align teams and drive decisions forward Proficiency in Microsoft Office; experience with PLM or merchandising systems is a plus A genuine appreciation for Filson’s heritage, product integrity, and the customers we serve Note: This job description is not meant to be all-inclusive. Employee may be required to perform other duties to meet the ongoing needs of the organization.

Filson and Shinola are equal opportunity employers. We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination. Discrimination and/or harassment based on protected status are not tolerated.

We also offer reasonable accommodation for applicants and employees with disabilities as required by law. Salary range: $90,000 - $120,000 USD #J-18808-Ljbffr