Practice Consultant: B2C Customer Growth Strategy

Who You’ll Work With

Over the past two decades, Bain has formalized industry and capability areas, internally known as “Practices”, integral to how Bain wins and delivers results to its clients. A practice is considered a business unit of Bain. The primary role of a Practice is to drive growth for Bain in a particular industry or capability, together with offices, and boosting Bain’s expertise and commercial excellence.

Where You’ll Fit Within the Team

The Practice Consultant is responsible for advancing Bain’s point of view on customer strategy. This includes developing distinctive intellectual property, leveraging expertise to support case teams on high‑impact client work, and helping shape and commercialize our offerings. The role requires strong strategic problem solving, analytical rigor, and the ability to translate insights into clear, actionable recommendations for senior stakeholders.

What You’ll Do

Solution Design, Development, Deployment, and Delivery

• Solution full potential strategy and ecosystem plan
  • Own the creation of a competitive fact base to support the solution full potential plan and backlog
  • Conduct solution gap identification and differentiation analysis
  • Research & assess ecosystem offerings and potential partners/vendors/acquisitions
• Solution P&L, budget, and investment process
  • Run analysis and support business case development for solution investments
  • Develop data‑driven insights and analyses to inform strategic recommendations and business cases
• Customer‑centric persistent solution innovation
  • Develop pieces* of the solution, working collaboratively with and apprenticing team members; maintain direct touchpoints with case teams to inform solution development
• Client and case‑team advisory and support
  • Respond to case team requests across all levels (straightforward to complex) sharing best of solution content and tailoring responses to needs of the client situation; provide onboarding and bootcamps to case teams; provide content guidance for IRIS pages
  • Develop elements of solution training materials for affiliates and other internal training programs

Commercialization

• Go‑to‑market strategy including win/loss learning & feedback
  • Proactively coordinate debriefs with pitch teams; collect and analyze win/loss data and competitor insights for competitive fact base
• Sales plays, 80% proposal + supporting collateral, incl. microsites
  • Develop specific elements of the 80% proposal, sales plays, and other commercial collateral; customize microsites
  • Direct proposal/pitch support: Selectively provide light‑touch proposal support on areas of expertise spikes
  • Translate strategic insights into clear, client‑ready materials, including executive‑level presentations and recommendations
  • Collaborate with teams across Bain (e.g., knowledge management, analytics, FRWD, marketing) to codify learnings and scale impact
  • Coach and mentor junior team members, contributing to a high‑performing and collaborative team environment

This role focuses on strategic problem solving and commercial decision‑making and is not centered on campaign execution or digital marketing operations.

Required

• 5–8 years of experience with an undergraduate degree, or 4–5 years with an MBA or relevant Master’s degree
• Current or recent experience in strategy consulting (Bain or equivalent at another top‑tier firm)
• Demonstrated ability to structure and solve ambiguous problems using hypothesis‑driven thinking
• Strong analytical capabilities, including experience developing data‑driven insights
• Experience building business cases and communicating recommendations to senior stakeholders

Preferred

• Experience in commercial strategy topics such as pricing, revenue growth management, go‑to‑market strategy, customer segmentation, or salesforce effectiveness
• Experience in B2C industries such as Retail, Consumer Products, or Financial Services
• Exposure to marketing strategy in a strategic context (e.g., marketing investment optimization, budget allocation, customer targeting, or ROI measurement), rather than campaign execution
• Experience supporting or leading workstreams in complex, multi‑stakeholder environments

Knowledge, Skills, And Abilities

• Strong analytical and problem‑solving skills with the ability to translate insights into actionable recommendations
• Ability to independently drive workstreams with limited direction in an ambiguous environment
• Advanced capability in structuring and communicating complex ideas clearly and effectively
• Strong slide‑writing and storylining skills for executive audiences
• Ability to engage effectively with senior stakeholders and contribute meaningfully to discussions
• Track record of coaching and developing junior team members
• Intellectual curiosity and a continuous improvement mindset

Additional Requirements

• Flexibility with hours needed to work with global team

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