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Personal Brand Expert (Organic Growth Strategist) - $5,000 - $10,000 A Month - Remote

Richard Yu

TorontoFull-timeMid LevelOn-site

Job Description

Full-Time | Remote | EST Hours

Are you a brand visionary with extensive content marketing experience?

We're looking for an Organic Growth Strategist for our Personal Brand on Instagram... Think a combination of Matt Gray + Iman Gadzhi + Shelby Sapp.

This is a hands‐on performance role — You'll be mapping out the growth strategy, writing content, managing a small team, and optimizing the brand voice & image.

Growth into Head of Organic Acquisition Systems role possible and welcomed.

Whether building a new profile from scratch or improving an existing one... If you get excited by scaling a personal brand through core values & storytelling, this role is for you.

About Richard YuRichard turned a $500 digital product into an 8‐figure online education empire.Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.

YouTube: https://youtube.Com/richardyu1

Instagram: https://instagram.Com/richardyuzee

Secondary Instagram: https://www.Instagram.Com/richardyubiz/

Our brand is impact‐driven, service‐oriented, and rapidly scaling. Your mission is to help turn a high‐growth personal brand into one of the most influential voices in business education.

Your Core RoleOwn and scale the organic Instagram funnel. You're the engine behind building a strong brand that attracts raving fans while driving potential clients to our Instagram.

You will:

Map out a growth plan for our organic Instagram presence

Establish us as an authority to attract the right audience for the brand

Research competitors & do niche research to find what's working

Strategize the brand across different organic platforms

Create high‐converting, nurturing, and storytelling content (carousels, stories, reels)

Collaborate and lead the content creation team

Repurpose content from our existing library of posts, clips, images, and B‐roll footage

Optimize and scale the funnel without being salesy

Track performance and improve KPIs

You Are

A field athlete—you write, test, and launch content yourself

A direct response operator—you speak offer, funnel, and media fluently

A data‐obsessed optimizer—you track everything and act on it

A branding expert—you love building personal brands and positioning in the market

A feed‐native creative—you can write in Richard's voice and hook the scroll

A high‐energy leader—you set your own goals and push for big outcomes

A self‐starter—you don't wait for permission, you execute daily

You've Done This If...

You've written dozens of posts that drove real growth of a personal brand

You've gained 100k+ followers for a personal brand in the info space

You've worked inside high‐ticket coaching or online education brands

You've operated in a fast‐paced sales environment that expects results

You have experience in managing large following Instagram page (TikTok/YouTube/LinkedIn experience is a plus)

This Role Is NOT for You If...

You only wrote a few posts but never actually saw results

You want to "manage" without writing copy yourself

You need someone to set your goals or micromanage you

You've never worked in a high‐velocity, performance‐driven environment

Compensation

Base salary $5k-10k (plus Rev Share based on performance)

Ready to Build Something Big?If you're a creative, data‐driven performance leader who wants to scale one of the most impactful personal brands in online business education—apply now.

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