performance marketing manager in DTC food e-commerce

Описание

Mięsna Paczka is a Polish DTC food e-commerce startup that delivers fresh, certified organic products and promotes ecological farming. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи

Plan, launch, and optimize Google Ads and Meta campaigns Manage budgets, ROAS, and CAC, and scale successful campaigns Optimize existing Klaviyo flows and SMS campaigns via API by testing, segmenting, and improving deliverability and conversion Manage the customer lifecycle, from welcome and reactivation to retention and increased subscriber value Analyze results, develop hypotheses, and design A/B tests Use AI to analyze data, generate variants and test hypotheses, and automate reporting and processes Co-create the customer acquisition and retention strategy, then implement it

Требования

Experience running paid campaigns in Google Ads and Meta Ability to independently manage budgets and optimize campaigns for specific sales goals Experience with marketing automation and SMS campaigns using Klaviyo or similar tools such as Mailchimp, Brevo, or Edrone Ability to use AI tools for marketing analysis, optimization, automation, and reporting Understanding of e-commerce measurement, conversion attribution models, and channel performance Business and strategic thinking, including understanding the impact of marketing on revenue, margin, and LTV Ability to analyze data using Google Analytics, Google Cloud Platform, and dashboards Entrepreneurial mindset, energy, initiative, and independence Будет плюсом: e-commerce experience, especially in subscription or DTC models, API integrations, server-side tracking, catalog-based shopping models, and building custom automations

Условия

Employment under UoP, UZ, or B2B contract 28 Paid days off per year Private medical care package through Allianz and Enel Med Subsidized MultiSport card 50% Discount on Mięsna Paczka products Recruitment process includes a take-home assignment

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