Performance Marketing Manager

At HealthifyMe, performance marketing is a key growth driver, enabling us to reach millions on their health and wellness journey. As a Manager - Performance Marketing , you will lead strategy, execution, and optimisation of paid media campaigns across multiple channels and markets. You'll manage a high-performing team, oversee significant marketing budgets, and drive measurable business results through data-led decision-making and creative excellence What You'll Do - Strategic leadership - Define the performance marketing roadmap, aligning with business growth targets and brand objectives.

Multi-channel management - Oversee campaigns across Google, Meta, YouTube, programmatic, affiliates, and emerging platforms. Team management - Lead, mentor, and upskill a team of performance marketers to deliver best-in-class execution. Data-driven optimisation - Use analytics, attribution models, and experimentation to improve CAC, LTV, and ROI.

Budget ownership - Manage large-scale marketing budgets, ensuring optimal allocation across markets and channels. Creative direction - Collaborate with design and content teams to produce high-impact creatives and landing pages. Testing & innovation - Lead A/B tests on creatives, targeting, bidding strategies, and funnel optimisations.

Market expansion - Develop strategies for entering new geographies and scaling campaigns internationally. Stakeholder collaboration - Work closely with product, growth, brand, and analytics teams to drive aligned outcomes. Performance reporting - Deliver actionable insights and recommendations to senior leadership.

What We're Looking For 5+ years of experience in performance marketing, with at least 3-4 years in a leadership role. Proven success managing large budgets and scaling acquisition campaigns profitably. Deep expertise in paid media platforms (Google Ads, Meta, DV360, programmatic) and MMPs (Appsflyer, Adjust).

Strong analytical skills with proficiency in Excel, Google Analytics, and BI tools; SQL knowledge is a plus. Excellent leadership, communication, and cross-functional collaboration skills. Creative and strategic thinker who can blend data insights with compelling storytelling.

Bachelor's or Master's degree in Marketing, Business, or related field.