Performance Marketing Manager

PRRFORMANCE MARKETING MANAGER - CENTRAL LONDON OFFICE - LIFESTYLE BRAND

We're working with an amazing brand, a fast-growing, founder-led lifestyle brand on a mission to bring wellness to everyone. Since launch they've built a loyal, engaged community and now we're looking for a Performance Marketing Manager to help them scale that growth even further.

This is a hands-on, high-impact role for someone who lives and breathes paid media and wants real ownership over how we grow.

What you'll do

• Own and optimise paid performance across Meta, TikTok, Google and other key channels from strategy through to execution
• Manage budget allocation across channels to hit CPA, ROAS and LTV targets
• Partner closely with creative and content teams to brief, test and iterate on ad creative at pace
• Build and maintain reporting dashboards, translating data into clear, actionable insight for leadership
• Run a disciplined testing roadmap - audiences, creative, offers, landing pages in order to keep unlocking efficiency and scale
• Keep a close eye on the wider DTC and lifestyle landscape, bringing new platforms, formats and tactics to the table
• Work cross-functionally with brand, ecommerce and CRM teams to ensure paid supports the full customer journey

What we're looking for

• 3-5+ years' experience in performance marketing, ideally within a DTC or lifestyle brand environment
• Proven track record managing significant paid media budgets and delivering against ROAS/CPA targets
• Strong analytical skills comfortable in GA4, Meta Ads Manager, TikTok Ads Manager and reporting tools
• A sharp instinct for what makes lifestyle content and creative perform
• Excellent communication skills and the confidence to work directly with founders/senior leadership
• A test-and-learn mindset, with the discipline to make decisions backed by data
• The chance to make a real, visible impact on a brand's growth trajectory
• A close-knit, ambitious team where your ideas directly shape strategy
• Competitive salary, plus amazing benefits
• Hybrid working from their central London office

Sound like you? We'd love to hear from you.

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