Performance Marketing Manager

Performance Marketing Manager Location: Sector 62, Noida (WFO) Company: BuildAmbit Industry: EdTech / AEC Upskilling About BuildAmbit BuildAmbit is a fast-growing Upskilling Tech Platform on a mission to transform how architects, engineers, and construction professionals learn, work, and grow. Our platforms and learning solutions empower professionals through high-quality training, technology, and industry alignment. We’re now building a powerful marketing engine and looking for an expert in paid growth to scale our reach.

Role Overview We are looking for a results-driven Performance Marketing professional who has hands-on experience in managing paid campaigns across multiple platforms and has previously owned and optimized marketing budgets end-to-end. The ideal candidate will be strategic, analytical, data-driven, and comfortable working in a fast-paced startup environment. This role will drive customer acquisition, lead generation, and revenue growth through paid marketing initiatives.

Key Responsibilities 1. Paid Campaign Management Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant platforms. Continuously optimize campaigns for CAC, ROAS, conversion rates, and lead quality.

Manage remarketing, lookalike audience targeting, and funnel optimization. 2. Budget Ownership & Strategy Own the monthly and quarterly paid marketing budgets — allocation, pacing, optimization, and reporting. Forecast spends and outcomes based on channel performance and business goals.

Identify high-performing channels and scale them efficiently. 3. Analytics & Reporting Analyse campaign performance metrics to gain insights and enhance future campaigns. Build dashboards and performance reports for leadership reviews and meetings.

Collaborate with data and product teams to improve attribution, tracking, and measurement. 4. Funnel Optimization Work closely with the content, design, and product teams to improve landing pages and conversion funnels. Run A/B tests on creatives, ad copies, CTAs, and landing pages.

Increase lead-to-customer conversion rates through continuous optimization. 5. Growth Experiments Run new channel experiments (OTT, affiliates, influencer-led performance campaigns, etc.). Explore partnerships and paid collaborations that drive measurable acquisition.

Qualifications 3–7 years of experience in performance marketing, in EdTech. Proven experience in owning budgets (monthly and annual) and handling large-scale paid campaigns. Hands-on expertise with: Google Ads Facebook/Instagram Ads LinkedIn Ads YouTube Ads Analytics and tracking tools (GA4, Tag Manager, HubSpot, Mixpanel, etc.) 4.

Strong analytical skills with the ability to interpret data and take quick action. 5. Experience with dashboards, reporting tools, and attribution models. 6. Ability to write compelling ad copy and work with creative teams. 7.

Hunger for experimentation, optimization, and measurable results. What We Offer: Competitive salary. Opportunity to lead and scale the entire paid marketing engine.

High ownership, autonomy, and direct impact on business growth. A fast-paced, collaborative startup culture where ideas turn into action quickly.