Performance Marketing Manager (B2C)

Overview

In this hands-on role, you own the digital performance engine to drive growth for Octopus Electric Vehicles. You will shape and optimise paid media, lead the migration to SA360, and expand programmatic and paid social, partnering with cross-functional teams to turn data into commercial impact. You’ll own landing page experiences and track performance across the full funnel, from first click to order.

This is a fast-paced, collaborative environment that rewards ownership and practical problem-solving.

• salary discussed on call
• autonomy and ownership
• dog-friendly offices
• Octopus Employee Benefits hub
• strong culture and recognition as a top employer
• flexible, fast-paced environment

• Own Google and Microsoft paid search, including structure, query analysis, bidding, budgeting, testing and optimisation
• Lead the migration to SA360, establishing scalable structures, tracking, naming conventions and processes
• Develop programmatic capability with DV360 and Campaign Manager 360, shaping activation, measurement and optimisation
• Grow paid social (Meta Ads Manager), testing new audiences and creative approaches
• Dive into search queries, audiences, structures, bids, budgets and performance to identify opportunities and optimise spend
• Manage digital spend within monthly targets, monitor pacing and make recommendations on investments
• Test, learn, and collaborate with Content Creator and Design on new creatives and landing-page experiences
• Create useful reporting that explains why results occur and what to do next
• Own end-to-end landing page launches and web optimisations, including drafting copy and using CMS/web tools
• Think beyond platform metrics to understand full funnel impact and conversion progression
• Coordinate briefs, assets, tracking, and launches across content, design, web, and growth teams
• Contribute to wider growth priorities and maintain high-speed, high-output delivery

• Hands-on performance marketing experience, ideally in agency, media, or technically strong in-house environment
• Excellent paid search expertise across Google Ads and Microsoft Ads (structure, query analysis, bidding, budgets, reporting)
• Strong SA360 knowledge and hands-on migration experience
• DV360 and Campaign Manager 360 experience for programmatic activity setup and optimisation
• Paid social experience, ideally Meta Ads Manager, with ability to test and justify broader media mix impact
• Strong tracking and measurement fundamentals (UTMs, naming conventions, clean structures) and troubleshooting ability
• Builder's mindset with inclination to turn ideas into workable approaches
• Performance mindset focused on commercial outcomes and ROI
• Confidence, ownership, and ability to challenge and be challenged
• Roll-your-sleeves-up attitude, thrives in fast-moving, collaborative environment
• High standards, low ego, and team-oriented collaboration

• Collaborative mindset
• Commercially minded
• Proactive problem-solver
• Google Ads
• Microsoft Ads
• SA360