Performance Marketing Analyst

About Us: Headlight is a growth marketing agency focused on scaling consumer products through industry-leading performance advertising, creative, and analytics services. We work with innovative start-ups to emerging global brands on an integrated partnership model built on world-class execution and deep strategic collaboration. We are a fully remote company with teammates across the United States and Canada and pride ourselves on a low ego, no BS culture. We are looking for driven, ambitious teammates who can help us execute on our mission to build a category-leading company that evolves the agency model and pushes the boundaries of digital advertising. Position Overview: We are seeking a results-driven Performance Marketing Analyst to manage and optimize paid media campaigns across various platforms, ensuring maximum ROI for our clients. The ideal candidate will have hands-on experience with digital advertising platforms, strong data-analysis interest and skills, and a natural curiosity for performance marketing. This role requires an analytical yet creative mindset, a burgeoning understanding of digital marketing, and the ability to work collaboratively with cross-functional teams. Responsibilities: Own channel-level execution and strategy, collaborating closely with a growth manager and director to deliver exceptional growth results for a portfolio of exciting clients in their growth phase Execute and manage paid media campaigns on platforms such as Google Ads, Meta, TikTok, CTV, YouTube, and a variety of others Conduct keyword research, audience segmentation, and constant experimentation to drive performance improvements Monitor campaign performance metrics (CPA, ROAS, etc.) and implement optimizations to achieve client goals Collaborate and communicate directly with the client’s team- taking performance reports, implementing insights to communicate the “why” things are happening, and what are our next steps on the back of them Draw insights from creative testing, and collaborate with creative teams to inform and guide exceptional campaign assets and creative strategy. Stay updated on the latest trends, tools, and strategies in paid media and digital marketing.

Manage budgets and time effectively, ensuring spend aligns with campaign goals and timelines. Qualifications: 2-3 years proven experience managing paid media campaigns across multiple platforms, like Google Ads and Meta Ads A passion or natural curiosity for digital marketing, and an inner drive to take channel knowledge to learn and improve into a generalist marketer Proficiency in tools like Google Ads, Meta Business Manager, and Google Analytics Demonstrated ability to analyze data, draw actionable insights, and make data-driven decisions Practical measurement knowledge: pixel/CAPI basics, UTMs, conversion events, GA4 fundamentals, and an understanding of “what can go wrong\" Good organizational skills, with the ability to manage multiple projects and deadlines Strong communication skills in English - both written and verbal - to be able to explain performance changes and next steps in plain language to clients Preferred candidates might have: Experience working in Google + Meta Ads Experience working in an agency environment or managing multiple clients simultaneously. Working knowledge of statistics Experience working in App Marketing Experience operating and working with annual budgets of $5M+ Compensation, Benefits & Perks: Competitive salary Fully remote work environment 401(k) Unlimited PTO Pays 100% Health, Vision & Dental Insurance for US Employees Pays 100% Health, Vision & Dental Insurance for Canada-based Employees Opportunities to travel Flexible work hours based on the traditional schedule Working with a team of marketing nerds striving to find the cutting edge of our trade Work anywhere — We are a 100% remote company (even prior to COVID)