Paid Social Specialist Tik Tok Ads
Displate
Job Description
At Displate, performance marketing isn't a support function - we've built a business where it’s the core of the growth strategy. TikTok is the fastest-growing piece of that puzzle. We've spent four years figuring out what actually works in this fastest-growing ad ecosystem. We’re looking for a Paid Social Specialist with a performance mindset to join our team and push that further.
If the idea of running TikTok performance campaigns at $300k+/month - with a genuinely exceptional product , inside a team where good ideas don't die in approval queues , backed by four years of in-house experimentation , direct access to TikTok's internal product teams , and first-look access to alpha and beta features - is your kind of opportunity and gets you genuinely excited, keep reading.
Responsibilities
Own TikTok Ads end-to-end: campaign architecture, audience strategy, bidding, budget allocation, and ongoing optimization - all with a laser focus on new customer acquisition and ROAS.
Design, run, and analyze structured tests across creatives, audiences, placements, and bidding strategies. Build test-and-learn into your regular workflow, not as a one-off exercise.
Monitor campaign performance daily. Identify what's working, kill what's not, and scale what earns it - fast.
Collaborate closely with the Performance Creative Strategy team to brief winning creative concepts grounded in what the data is telling you. You can lean on the team for creative production, but your insights should set the direction.
Translate business objectives (new customer acquisition, TOV growth) into TikTok campaign strategy. Every campaign decision should connect back to impact on the business.
Report on performance clearly and honestly - to the team, to stakeholders, with real numbers and real interpretation. No vanity metrics.
Stay sharp on TikTok's ad platform developments, algorithm behavior, and emerging formats. Be the person in the room who actually knows what's happening on the platform.
Contribute to cross-channel thinking alongside Meta and Google specialists, helping the broader performance team understand TikTok's role in the acquisition mix.
Ideal Candidate
Experience & background:
Hands-on experience running TikTok Ads in a performance context - direct response, conversion campaigns, customer acquisition. Not awareness, not engagement, not reach. You know the difference and you care about it.
Comfortable working with data: pulling it, reading it, and making decisions from it.
Familiarity with performance marketing fundamentals (CAC, LTV, ROAS, attribution logic).
Experience briefing, testing and evaluating creatives for performance
Mindset & qualities:
Scientific by default. You don't guess - you test. Every opinion becomes a hypothesis, every hypothesis becomes an experiment, every experiment produces data you act on.
Performance-obsessed. You're here to acquire customers at the right cost, grow the channel's contribution to the business, and push TikTok's share of the acquisition mix upward
Intellectually honest. You report what's true, not what's comfortable. If a campaign isn't working, you say so. 60;
Curious about the platform. TikTok moves fast. You follow the changes, you understand the algorithm shifts, you test new formats before you're told to. You want to be an early adopter. You want to be ahead of everyone.
Collaborative but with extreme ownership. You work with the team and stakeholders - but you own the outcome.
Ambitious. You see a $300k/month budget as an opportunity, not a ceiling. You want TikTok's share of the budget to keep growing and you’ll figure out how.
60;
What else have we got others probably don't?Recognized by Forbes' as one of the most valuable e-commerce companies in Poland
️ Ranked as “Digital Champion CEE” from 2021 to now on!
You’ll own your craft. Here is where passion meets performance. We trust people to do what they do best. With 400+ teammates across the globe and creative hubs in Seattle and Warsaw, we thrive in a fast-paced environment where responsibility is shared, not nitpicked. We give clarity, space, and support - not endless oversight. You take the lead, drive results, and your autonomy is real.
⚖️ You’ll have room to epic grow. Displate never sleeps. New tech, partnerships, and collections (250+ and counting!) mean there’s always a next challenge. Try things. Test ideas. Push boundaries. Mistakes happen, but we learn fast and iterate faster. Hungry to succeed, to innovate, to do better every day? It's a match! The accountability you embrace here, the problems you solve, and the impact you make will define your career trajectory for years to come.
You'll shape a community that cares. Building products people love is rewarding. Teaming up with people who care deeply about the community we serve keeps it truly unique. We share passion, grow professionally, and lean on each other’s expertise. Beyond fandom, we’re socially engaged and support charity work that helps people in need. Here, your work creates experiences that resonate, and your efforts contribute to something bigger than business. Perks? All on us!
Creative space - Catch up with your colleagues and soak up the creative Displate vibes firsthand in our Warsaw office. Nothing beats in-person high fives!
⚕️Health comes first - Stay vibrant with a private health plan and life insurance for you and your close ones.
Get your reps in - Choose from two different sports cards, you fitness beast.
️ Relax, we got it - 20 or 26 paid vacation days, whenever you need them.
⚖️ Own your time - Leave melting clocks to Salvador Dali. Work flexible hours and balance your schedule your way.
Reading types - Our office library is here to get you inspired. Let us know what we should get next.
Team players - Forget webcams, your team looks best over a nice meal! Go ahead and plan a night out; it’s Displate’s treat.
Putting 'art' in 'party' - Displate Birthdays, charity events, Halloween, Black Friday... There’s so much to celebrate together! In for a chill? Each year, we pick a new beautiful spot and slow down for a day or two. Let your fandom shine! Apply now!