Paid Media Specialist

Overview

In this role you own end-to-end paid media activation for one or two markets, driving planning, buying, and optimisation across the full funnel. You work hands-on with in-house platforms and direct vendor relationships to deliver efficient, high-impact campaigns. You connect funnel objectives to Klarna’s growth KPIs, reporting performance and insight-led recommendations.

You collaborate with creative, product, and platform partners to scale media across digital and offline channels. This is a practical, in-house activation role that values ownership and fast iteration in a fast-growing fintech context.

• Own end-to-end paid media planning, buying, and optimisation for 1–2 priority markets, with flexibility to support others
• Activate campaigns across the full media funnel and a diverse channel mix (performance, brand, offline)
• Hands-on in ad platforms (setup, bidding, audiences, QA, trafficking, in-flight optimisation)
• Develop media strategies linking funnel objectives to Klarna growth KPIs
• Report on performance, efficiency, and effectiveness with clear recommendations
• Collaborate with ad platforms, publishers, sales houses, and ad tech vendors
• Perform media operations tasks (platform access, billing, contracts, vendor admin)
• Follow platform/channel developments and translate into actionable planning and buying improvements

• Four or more years of paid media planning and buying experience
• Hands-on in an in-house media team or equivalent operator role (not primarily agency-facing)
• Built, launched, and optimised campaigns in Google, Meta, and TikTok
• Experience with Google UAC or app campaigns as part of a performance mix
• Experience activating a full-funnel channel mix across search, social, programmatic, video, and offline
• Ability to work across multiple markets with depth in primary ones
• Data-to-action mindset with ability to move campaigns, vendors, and partners toward deadlines

• data-driven decision making
• cross-functional collaboration
• deadline orientation
• Google Ads
• Meta (Facebook) Ads
• TikTok Ads