Senior Social Brand Manager - Consumer Products Division

Overview

In this role you will own and evolve social activation and content strategy for L’Oréal’s Consumer Products Division, shaping big social ideas and brand tribes. You’ll lead social campaigns, advocate content, and drive social commerce initiatives (notably on TikTok Shop) while aligning with the brand calendar. You will manage talent partnerships and influencer activations, measure impact, and optimize spend to boost share of voice.

This is a fast-paced, cross-functional role at a global leader focused on sustainable beauty and inclusive storytelling.

• money-saving offers
• free mortgage advice
• share options
• enhanced pension plan
• private medical and dental insurance
• discounted gym memberships (onsite) and mental health support

• Own social activation & content strategy aligned with the brand calendar
• Invent big social ideas and hooks within the campaign and media plan
• Identify talent for campaigns and create brand tribes
• Create advocacy/social content and boost top content via paid media
• Build social commerce strategy on TikTok Shop and coordinate with calendar moments
• Plan and activate Amazon Prime Day campaigns with influencers and messaging
• Boost trend-led pull content and manage reactive media to elevate trends
• Manage relationships with talent/agents and track influencer performance for paid campaigns
• Produce paid performance reporting and monitor share of voice; analyze influencer campaigns with Traackr
• Track CPV/CPE and optimize media spend; post-campaign analysis of influencer activity

• Influencer expertise and social content creation
• Strong social platform knowledge including reporting and new formats
• Ability to manage talent and brand voice across platforms
• Attention to detail and creative eye
• Proven ability to work in fast-paced environments
• Team player who collaborates across functions
• Experience with social media management and analytics tools

• collaborative
• creative
• stakeholder communication
• Traackr reporting
• social media analytics
• campaign measurement and optimization