Marketing Strategy Lead

Marketing Strategy Lead – Cardiorenal

We are looking for an ambitious, commercially minded, and customer‑focused Marketing Strategy Lead to drive the growth and success of our pharmaceutical portfolio across Australia and New Zealand. In this visible role you will influence business strategy, shape brand performance, and deliver meaningful outcomes for patients, healthcare professionals, and the health‑care system. You will collaborate with commercial, medical, market access, customer engagement, and global teams to identify opportunities, solve complex challenges, and bring customer‑centric strategies to life.

Key Responsibilities

Strategic Marketing & Portfolio Growth

• Develop and execute marketing strategies aligned to business and customer objectives.
• Lead brand planning, product launches, lifecycle management, and portfolio growth initiatives.
• Translate customer and patient insights into impactful marketing actions.
• Identify market opportunities and drive innovative omnichannel engagement.
• Partner cross‑functionally to optimise commercial performance and customer outcomes.

Campaign Management & Customer Engagement

• Lead the development, execution, and optimisation of integrated marketing campaigns, from planning, campaign delivery and content creation, to performance evaluation.
• Deliver customer‑centric initiatives that drive engagement, growth, and market share.
• Monitor campaign performance, measure success against KPIs, and implement improvements.
• Collaborate with Customer Engagement and omnichannel teams to create seamless customer experiences.

Insights & Commercial Performance

• Analyse market trends, customer behaviour, product performance, and competitor activity.
• Generate actionable insights to inform strategy and future marketing initiatives.
• Track customer journeys and recommend opportunities to enhance engagement and outcomes.
• Present performance results and recommendations to key stakeholders.

Financial Management

• Manage forecasting, demand planning, budgets, and promotional investments.
• Support portfolio planning and drive sustainable, profitable growth.

Leadership & Collaboration

• Build strong partnerships across local, regional, and global teams.
• Influence stakeholders and champion agile ways of working.
• Contribute to broader commercial strategy and role model Bayer's values and leadership behaviours.

About You – Essential Experience

• Minimum 5 years' pharmaceutical sales and/or marketing experience with a proven track record of success.
• Demonstrated experience developing and implementing customer‑centric marketing strategies within pharmaceuticals.
• Strong commercial acumen, including forecasting, budget management, and P&L responsibility.
• Understanding of omnichannel marketing and digital engagement.
• Ability to influence across matrix organisations and lead without authority.
• A mindset of experimentation and innovation with an appetite for driving innovation and productivity using AI.
• Strong understanding of the healthcare and pharmaceutical environment, including commercialisation, market access, and regulatory considerations.
• Deep knowledge of omnichannel marketing and digital customer engagement strategies.
• Outstanding stakeholder management, influencing, and communication skills.
• Strong analytical and problem‑solving capabilities.
• Ability to translate strategic vision into effective tactical execution.
• Proven project management and prioritisation skills.
• Exposure across product lifecycle stages, including launch.
• Bachelor's degree or equivalent tertiary qualification.

About You – Desired Capabilities

• Experience leading without direct authority and working across diverse stakeholder groups.
• Comprehensive knowledge of therapeutic areas within the pharmaceutical industry.
• Experience working within an agile and matrixed organisation.

EEO Statement & Culture

We are committed to creating a culture where people can be their best, in an environment that values inclusion, diversity and flexibility. At Bayer everyone belongs, regardless of race, colour, ancestry, religion, national origin, citizenship, sexual orientation, age, marital status, disability, gender identity, personality, thinking styles or background. We strongly encourage First Nations people to apply.

If you have a disability or special need that requires accommodation, please let us know.

Location: Australia – New South Wales – Pymble
Division: Pharmaceuticals
Reference Code: 877750

#J-18808-Ljbffr