Marketing Programs Manager

Position Overview: Marketing Programs Manager A large share of pipeline in our category is built in the field: at the industry conferences where regulatory leaders gather, in the webinars where they learn, and through the associations where they convene. We are building a founding marketing team, and this is its execution engine.

You will own the programs calendar end to end: which events we invest in, how we show up, and what pipeline each program produces. This is a builder role: there is no playbook to inherit. You will create the systems, vendor relationships, and reporting that the marketing function scales on.

Responsibilities Events & Conference Program (primary)

Build and own the annual industry event strategy across our verticals, evaluating conferences against pipeline potential, audience fit, and cost, and recommending the invest/skip/downgrade call for each.

Negotiate directly with organizers on sponsorship packages, speaking slots, booth placement, and delegate lists; you should expect to materially improve on rate-card pricing.

Run end-to-end event execution: booth and collateral logistics with our in-house design team, speaker preparation, pre-event outbound coordination with the demand generation function, on-site orchestration, and post-event lead routing within agreed SLAs.

Track cost-per-opportunity and pipeline sourced per event, and kill programs that do not perform.

Webinar Program

Own the webinar calendar: topic selection with subject-matter experts, speaker recruitment (internal and guest), production, promotion coordination, and follow-up handoff to sales.

Manage the platform, run-of-show, and rehearsal discipline so that live sessions are consistently professional.

Report attendance-to-meeting conversion and iterate on format, timing, and topics accordingly.

Industry Association Relationships

Serve as RegASK's operational liaison to the industry associations relevant to our buyers, managing memberships, participation commitments, and co-organized events or working groups.

Identify co-marketing and speaking opportunities within associations and program-manage them to completion.

Flagship Gated Content Program

Program-manage our annual industry report end to end: timeline, contributor coordination, survey or data collection logistics, design and production scheduling, gated landing page and promotion plan, and post-launch performance tracking. Editorial and narrative quality are owned by the content function; you own delivery.

Customer Advocacy Engine

Build the machine that turns happy customers into evidence: work with customer success to identify referenceable accounts, secure approvals, schedule interviews, and maintain a pipeline of testimonials and use cases for the content team to produce and sales to deploy.

Analyst Relations Coordination

Manage the operating cadence of our industry analyst relationships: inquiry scheduling, briefing preparation, submission logistics, and follow-through. Executive relationships with analysts remain with the leadership team; you make the cadence run.

Program Performance Reporting

Own program-level reporting, pipeline sourced and influenced by event, webinar, and content program, in our CRM and marketing automation platforms, feeding a single funnel view maintained with the demand generation and business operations functions.

Requirements

5–8 years in B2B field, events, or programs marketing

at a SaaS or information-services company, with at least one stretch where you built the program from scratch rather than inheriting a mature one.

Domain fluency in regulated industries.

You have marketed to regulatory, quality, compliance, or R&D audiences in life sciences, food, cosmetics, or chemicals, and you already know which conferences matter in at least one of our verticals. This is a hard screen.

Proven negotiation record

with event organizers and vendors, with examples of concessions won.

Multi-region execution.

You have run programs across APAC, Europe, and/or North America and are comfortable operating async across time zones.

Systems discipline.

Hands-on with Salesforce and a marketing automation platform (HubSpot or equivalent), webinar platforms, and project management tooling; you build trackers others can actually use.

Founder-adjacent operating style.

You are comfortable in a small, founder-led team where you are the entire programs function: high ownership, low ego, bias to ship.

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