Marketing Officer

Overview

As interim Marketing Officer at a Central London university, you will drive multi-channel campaigns and optimise student and stakeholder engagement. You’ll collaborate with cross-functional teams to deliver digital, email, paid media, and events that align with brand guidelines. The role focuses on content creation, analytics, and campaign optimization to support strategic decision-making.

This is a fast-paced, hybrid role with an immediate start and a strong impact on higher-education marketing efforts.

• hybrid working
• day rate
• ASAP start

• Deliver B2B and B2C campaigns across digital, email, paid media, and events
• Optimise customer journeys and support agency partnerships to drive engagement and conversions
• Create and manage content for websites, email, social media, case studies, and campaign assets
• Oversee creative production and ensure communications align with brand guidelines
• Manage email campaigns, website updates, SEO, and digital reporting
• Analyse campaign and audience data to improve marketing performance and engagement
• Conduct market and competitor research to support strategic decision-making
• Collaborate across teams to deliver initiatives, improve processes, and develop innovative marketing approaches

• Experience supporting multi-channel marketing activity (email, social, paid digital)
• Ability to write and adapt content for different audiences and formats (print, web, social)
• Familiarity with SEO and analytics tools for campaign performance and reporting
• Experience in higher education or marketing to executives/professional learners

• Collaborative
• Strong written and verbal communication
• Analytical mindset
• Email marketing
• Social media marketing
• Paid digital advertising