Marketing Media Analyst – Junior

Responsibilities

• Support the execution and monitoring of digital media campaigns, ensuring optimal use of the available budget.
• Identify continuous optimization opportunities to improve performance (leads, bookings and sales).
• Assist in data analysis and monitoring of campaign performance indicators.
• Contribute to measuring results across different channels and conversion journeys.
• Support the preparation of reports and tracking of metrics.
• Monitor trends and changes in platforms, algorithms and consumer behavior.

Requirements

• Currently pursuing a bachelor's degree in Marketing, Advertising (Publicity) and Propaganda, Business Administration, or related fields.
• Academic or professional experience in monitoring and optimizing digital media campaigns.
• Experience with analyzing performance indicators and preparing reports.
• Interest in digital marketing, paid media and data analysis.

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