Marketing Manager — Performance Marketing & Revenue Growth

About the Company

Founded in 2018, Ananda Digital Technologies B.V. operates digital gaming stores and platforms specializing in the distribution of games and digital content.

One of its key platforms, ALLYOUPLAY.COM, serves nearly 100,000 registered users and offers officially licensed games at competitive prices, with a strong focus on customer experience, value, and continuous growth.

About the Role

What makes this role different

This is a performance-first marketing role. You will be measured first and foremost on revenue growth, ROAS, and acquisition efficiency — brand and content support that goal, they are not the goal itself. Every campaign decision is connected to margin, conversion, and profitability.

We are looking for a Marketing Manager to lead performance marketing and drive revenue growth across Allyouplay.com and Giftall.com — two fast-growing digital platforms in gaming, gift cards, and digital products across EU, US, and MENA.

If you think in ROAS, CAC, and LTV before you think in reach, and you know how to turn ad spend into profitable growth, this role is for you.

Core Responsibilities

Performance Marketing & Revenue Growth

• Own and optimise paid acquisition across Google, Meta, and affiliate channels to drive profitable revenue growth
• Set, and be directly accountable for, monthly and quarterly revenue growth targets tied to marketing spend
• Manage ROAS, CAC, and LTV targets and report on performance weekly, with a clear line to P&L impact
• Drive SEO strategy and execution to grow organic traffic and reduce paid acquisition dependency
• Identify and scale the highest-performing channels, geographies, and product categories across EU, US, and MENA
• Continuously test and optimise acquisition funnels to improve conversion rate and reduce CAC

Team Collaboration & Ownership

• Work closely with the E-commerce team to support commercial and revenue growth initiatives
• Take a hands-on approach to marketing, combining strategic planning with direct execution of key marketing activities
• Operate independently without a dedicated marketing team, while collaborating cross-functionally with relevant stakeholders
• Report directly to the CEO

Revenue-Driven Campaign Management

• Lead end-to-end campaign planning tied to game launches, seasonal sales, and key industry events, with clear revenue and margin targets for each
• Ensure all marketing channels are aligned with high-margin SKUs — buying the right traffic, not just more traffic
• Optimise Average Order Value through bundling, cross-sell campaigns, and promotional mechanics
• Develop a structured promotional calendar that maximises revenue during peak periods
• Own the direct connection between every campaign investment and margin/profitability outcomes, and report results to leadership

Analytics & Commercial Reporting

• Build and maintain dashboards tracking Revenue, Margin, ROAS, CAC, AOV, LTV, and conversion rates
• Run A/B tests on creatives, landing pages, pricing promotions, and campaign structures to drive incremental revenue
• Forecast demand tied to campaign spend and present data-backed recommendations to leadership
• Scale marketing investment in the geographies and categories where ROI is strongest

Brand & Content (Supporting)

• Maintain a consistent brand voice across Allyouplay and Giftall in service of performance goals
• Support content calendars and campaign creatives where they drive measurable acquisition or retention impact
• Support new digital product category launches with go-to-market campaigns

Requirements

• 5+ years of experience in performance marketing within e-commerce, gaming, or digital products
• Demonstrated track record of driving measurable revenue growth through paid acquisition — be ready to share numbers
• Deep, hands-on experience with Google Ads, Meta Ads, SEO, and affiliate marketing
• Strong command of unit economics — CAC, LTV, AOV, and contribution margin — and how to actively optimise them
• Comfortable working with analytics tools — Google Analytics, Meta Business Suite, or equivalent
• Experience managing campaign budgets and being directly accountable for ROI, not just traffic
• Brand or content experience is a plus, but is not the primary focus of this role
• Excellent communication and collaboration skills across cross-functional teams
• Full professional proficiency in English, both written and spoken

Ideal Profile

You have worked in a digital marketplace, gaming platform, or high-velocity e-commerce environment, where you were directly accountable for revenue growth through performance marketing. You think in ROAS and margin before you think in reach, and you can back up your impact with numbers. You work independently, take ownership, and know how to prioritise spend when budgets and time are limited.

Compensation & Benefits

Salary

€3,500 – €4,000 / monthly, depending on experience

Work Setup

Fully remote — Europe

Contract

Freelance