DIGITAL MARKETING MANAGER

ABOUT ÉSLUMIÈRE

ÉSLUMIÈRE is a next-generation luxury digital retail platform connecting exclusive runway pieces, emerging designers, and high-end brands with a global audience through a curated e-commerce experience.

The company is currently in its build and pre-launch phase.

We are seeking a highly driven Digital Marketing Manager to build and execute the acquisition, retention, and growth strategy for ÉSLUMIÈRE, combining performance marketing expertise with a genuine understanding of the luxury consumer and a forward-thinking command of AI-powered tools.

ROLE OVERVIEW

The Digital Marketing Manager will be responsible for the full digital marketing execution of ÉSLUMIÈRE, from paid social and SEO to email, CRM, and AI-driven personalisation. This role requires someone who is equally comfortable analysing data and crafting a campaign that feels effortlessly luxury.

The ideal candidate understands that in the luxury space, precision matters more than volume. They must be fluent in modern AI marketing tools and know how to use them to work faster, smarter, and at a higher standard, without sacrificing the refined aesthetic the platform demands.

This role demands polyvalence: the ability to switch between strategy and execution instantly, manage pressure effectively, and keep commercial objectives always in sight.

KEY RESPONSIBILITIES

1. PERFORMANCE MARKETING & PAID CHANNELS

• Plan and execute paid social campaigns (Meta, Pinterest, TikTok) targeting the global luxury consumer.
• Manage Google Ads, retargeting, and programmatic campaigns with precision.
• Optimise CAC, ROAS, and conversion rates across all paid channels.
• Use AI tools (e.g. Meta Advantage+, Google Performance Max) to maximise campaign efficiency.

2. SEO & ORGANIC GROWTH

• Develop and execute a full SEO strategy for the ÉSLUMIÈRE platform.
• Oversee content optimisation, technical SEO, and link-building initiatives.
• Leverage AI-powered SEO tools (e.g. Surfer SEO, Semrush AI, ChatGPT for content ideation) to accelerate organic growth.
• Grow high-intent organic traffic from luxury fashion audiences globally.

3. EMAIL, CRM & PERSONALISATION

• Build and manage the email marketing programme, from welcome flows to seasonal campaigns.
• Develop segmentation and AI-driven personalisation strategies for luxury clients.
• Track open rates, CTR, and revenue attribution across all CRM channels.
• Use AI tools (e.g. Klaviyo AI, Salesforce Einstein) to optimise send times, subject lines, and content.

4. AI TOOLS & MARKETING INTELLIGENCE

• Maintain a working knowledge of the latest AI marketing tools and apply them strategically across all channels.
• Use generative AI (e.g. Claude, ChatGPT, Midjourney) to support content creation, briefing, and campaign concepting — always filtered through a luxury lens.
• Implement AI-powered analytics and attribution tools to sharpen decision-making.
• Stay ahead of emerging AI capabilities in digital marketing and bring relevant innovations to the team.

5. ANALYTICS & PERFORMANCE REPORTING

• Own the marketing analytics dashboard and report on channel performance, customer acquisition, and retention KPIs.
• Translate data into clear, actionable insights for the founding team.
• Work closely with the COO to align marketing spend with commercial objectives and growth targets.

6. LAUNCH & GROWTH EXECUTION

• Lead the digital marketing execution of the ÉSLUMIÈRE platform launch.
• Structure phased growth campaigns aligned with brand expansion and new market entry.
• Build scalable marketing workflows and processes from the ground up.

PROFILE & EXPERIENCE

Experience as:

• Digital Marketing Manager
• Performance Marketing Manager
• Growth Manager
• Head of E-commerce Marketing
• Digital Marketing Lead

Background in:

• Luxury or premium fashion e-commerce
• High-end retail or lifestyle brands
• Digital-first consumer brands with global ambition
• Startups where polyvalence and speed of execution are valued

Strong expertise in:

• Strong command of paid social and search platforms
• Proficient in AI marketing tools — not just aware of them, but actively using them
• Analytical mindset with a sharp commercial focus
• Sensitivity to luxury brand tone and aesthetics
• Experience with Shopify, Klaviyo, GA4, or equivalent platforms
• Highly polyvalent: able to switch between strategy and execution instantly
• Strong urgency management and problem-solving under pressure

WHAT ÉSLUMIÈRE OFFERS

• Executive marketing role in a high-potential luxury technology startup.
• Direct collaboration with the Founder and COO.
• Full ownership of the digital marketing function from day one.
• The opportunity to build the audience of a brand with real cultural ambition.
• Competitive compensation structure (salary + bonus).
• Long-term growth into Head of Growth or Chief Marketing Officer.